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1 to issue a communication
English-russian dctionary of diplomacy > to issue a communication
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2 communication
n1) передача, сообщение (новостей, сведений и т.п.); информация- hear a communication from smb.2) связь, сообщение; коммуникация- ensure highly reliable, rapid communications• -
3 village communication center (VCC)
коммуникационный центр Олимпийской деревни
Центр связи в Олимпийской деревне, благодаря которому обеспечивается внутренняя и внешняя коммутация, предоставляется общая техническая поддержка для решения возникающих проблем, ведется мониторинг радиообмена и пользователей каналов связи.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
village communication center (VCC)
This center is set up to assist in general Olympic Village communications by acting as an internal and external switchboard, assisting with general issue/problem resolution and monitoring radio traffic and channel users.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > village communication center (VCC)
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4 IDC
1) Общая лексика: issued for discipline check, междисциплинарная проверка2) Компьютерная техника: Internet Data Center4) Военный термин: Imperial Defence College, Interagency Defector Committee, improved data converter, indefinite delivery contract, information and direction center, inspection data card, interdepartmental committee, interdepartmental communications, item design change, item detail card5) Бухгалтерия: Intangible Drilling Cost, нематериальные затраты на бурение (intangible drilling cost)6) Музыка: Indecent Disco Children7) Сокращение: International Data Center, Insulation Displacement Connector, Центр промышленного дизайна ( Мумбай) (Industrial Design Centre), Interdepartmental Committee for the Acquisition of Foreign Publications (Межведомственный комитет по приобретению иностранных публикаций (США))8) Университет: Instructor Development Course9) Электроника: Insulation Displacement Connection, коннектор с врезными контактами, постоянный ток, ток звена постоянного тока10) Вычислительная техника: Internet Database Connector, Inter-Device Communication (IBM, OS/2)11) Нефть: intangible drilling and development costs, internal document comment, незапланированные затраты на бурение (intangible drilling costs)12) Иммунология: interdigitating cells13) Фирменный знак: International Data Corporation, Internet Dynamics Corporation14) Глоссарий компании Сахалин Энерджи: internal design check, выдавать критерии проектирования (to issue design criteria), техническая документация выдано для контроля проекта (категория техдокументации, issued for design check)15) Сетевые технологии: Interim Domain Controller, identification code, идентификатор, идентифицирующий код16) Сахалин Р: Inter Discipline Check, issued for design check, to issue design criteria17) Сахалин А: inter-discipline check18) Расширение файла: IDA C language source code file, Integrated Database Connector, Integrated Desktop Connector, Internet Database Connector Document, Tech CORE IDC file Bitmap graphics, IDA C language source (IDA), Internet Database Connector (Microsoft)19) Нефть и газ: issue design criteria20) Фантастика Instant Death Combo21) Чат: International Discussion Club23) Единицы измерений: Imputed Days Of Contribution24) СМС: I Don't Care, I Don't Comprehend25) AMEX. Interdigital Communication -
5 idc
1) Общая лексика: issued for discipline check, междисциплинарная проверка2) Компьютерная техника: Internet Data Center4) Военный термин: Imperial Defence College, Interagency Defector Committee, improved data converter, indefinite delivery contract, information and direction center, inspection data card, interdepartmental committee, interdepartmental communications, item design change, item detail card5) Бухгалтерия: Intangible Drilling Cost, нематериальные затраты на бурение (intangible drilling cost)6) Музыка: Indecent Disco Children7) Сокращение: International Data Center, Insulation Displacement Connector, Центр промышленного дизайна ( Мумбай) (Industrial Design Centre), Interdepartmental Committee for the Acquisition of Foreign Publications (Межведомственный комитет по приобретению иностранных публикаций (США))8) Университет: Instructor Development Course9) Электроника: Insulation Displacement Connection, коннектор с врезными контактами, постоянный ток, ток звена постоянного тока10) Вычислительная техника: Internet Database Connector, Inter-Device Communication (IBM, OS/2)11) Нефть: intangible drilling and development costs, internal document comment, незапланированные затраты на бурение (intangible drilling costs)12) Иммунология: interdigitating cells13) Фирменный знак: International Data Corporation, Internet Dynamics Corporation14) Глоссарий компании Сахалин Энерджи: internal design check, выдавать критерии проектирования (to issue design criteria), техническая документация выдано для контроля проекта (категория техдокументации, issued for design check)15) Сетевые технологии: Interim Domain Controller, identification code, идентификатор, идентифицирующий код16) Сахалин Р: Inter Discipline Check, issued for design check, to issue design criteria17) Сахалин А: inter-discipline check18) Расширение файла: IDA C language source code file, Integrated Database Connector, Integrated Desktop Connector, Internet Database Connector Document, Tech CORE IDC file Bitmap graphics, IDA C language source (IDA), Internet Database Connector (Microsoft)19) Нефть и газ: issue design criteria20) Фантастика Instant Death Combo21) Чат: International Discussion Club23) Единицы измерений: Imputed Days Of Contribution24) СМС: I Don't Care, I Don't Comprehend25) AMEX. Interdigital Communication -
6 automation technologies
технологии для автоматизации
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[Интент]Параллельные тексты EN-RU
Automation technologies: a strong focal point for our R&D
Технологии для автоматизации - одна из главных тем наших научно исследовательских разработок
Automation is an area of ABB’s business with an extremely high level of technological innovation.
Автоматика относится к одной из областей деятельности компании АББ, для которой характерен исключительно высокий уровень технических инноваций.
In fact, it may be seen as a showcase for exhibiting the frontiers of development in several of today’s emerging technologies, like short-range wireless communication and microelectromechanical systems (MEMS).
В определенном смысле ее можно уподобить витрине, в которой выставлены передовые разработки из области только еще зарождающихся технологий, примерами которых являются ближняя беспроводная связь и микроэлектромеханические системы (micro electromechanical systems MEMS).
Mechatronics – the synthesis of mechanics and electronics – is another very exciting and rapidly developing area, and the foundation on which ABB has built its highly successful, fast-growing robotics business.
Еще одной исключительно интересной быстро развивающейся областью и в то же время фундаментом, на котором АББ в последнее время строит свой исключительно успешный и быстро расширяющийся бизнес в области робототехники, является мехатроника - синтез механики с электроникой.
Robotic precision has now reached the levels we have come to expect of the watch-making industry, while robots’ mechanical capabilities continue to improve significantly.
Точность работы робототехнических устройств достигла сегодня уровней, которые мы привыкли ожидать только на предприятиях часовой промышленности. Большими темпами продолжают расти и механические возможности роботов.
Behind the scenes, highly sophisticated electronics and software control every move these robots make.
А за кулисами всеми перемещениями робота управляют сложные электронные устройства и компьютерные программы.
Throughout industry today we see a major shift of ‘intelligence’ to lower levels in the automation system hierarchy, leading to a demand for more communication within the system.
Во всех отраслях промышленности сегодня наблюдается интенсивный перенос "интеллекта" на нижние уровни иерархии автоматизированных систем, что требует дальнейшего развития внутрисистемных средств обмена.
‘Smart’ transmitters, with powerful microprocessors, memory chips and special software, carry out vital operations close to the processes they are monitoring.
"Интеллектуальные" датчики, снабженные высокопроизводительными микропроцессорами, мощными чипами памяти и специальным программно-математическим обеспечением, выполняют особо ответственные операции в непосредственной близости от контролируемых процессов.
And they capture and store data crucial for remote diagnostics and maintenance.
Они же обеспечивают возможность измерения и регистрации информации, крайне необходимой для дистанционной диагностики и дистанционного обслуживания техники.
The communication highway linking such systems is provided by fieldbuses.
В качестве коммуникационных магистралей, связывающих такого рода системы, служат промышленные шины fieldbus.
In an ideal world there would be no more than a few, preferably just one, fieldbus standard.
В идеале на промышленные шины должно было бы существовать небольшое количество, а лучше всего вообще только один стандарт.
However, there are still too many of them, so ABB has developed ‘fieldbus plugs’ that, with the help of translation, enable devices to communicate across different standards.
К сожалению, на деле количество их типов продолжает оставаться слишком разнообразным. Ввиду этой особенности рынка промышленных шин компанией АББ разработаны "штепсельные разъемы", которые с помощью средств преобразования обеспечивают общение различных устройств вопреки границам, возникшим из-за различий в стандартах.
This makes life easier as well as less costly for our customers. Every automation system is dependent on an electrical network for distributing – and interrupting, when necessary – the power needed to carry out its various functions.
Это, безусловно, не только облегчает, но и удешевляет жизнь нашим заказчикам. Ни одна система автоматики не может работать без сети, обеспечивающей подачу, а при необходимости и отключение напряжения, необходимого для выполнения автоматикой своих задач.
Here, too, we see a clear trend toward more intelligence and communication, for example in traditional electromechanical devices such as contactors and switches.
И здесь наблюдаются отчетливо выраженные тенденции к повышению уровня интеллектуальности и расширению возможностей связи, например, в таких традиционных электромеханических устройствах, как контакторы и выключатели.
We are pleased to see that our R&D efforts in these areas over the past few years are bearing fruit.
Мы с удовлетворением отмечаем, что научно-исследовательские разработки, выполненные нами за последние годы в названных областях, начинают приносить свои плоды.
Recently, we have seen a strong increase in the use of wireless technology in industry.
В последнее время на промышленных предприятиях наблюдается резкое расширение применения техники беспроводной связи.
This is a key R&D area at ABB, and several prototype applications have already been developed.
В компании АББ эта область также относится к числу одной из ключевых тем научно-исследовательских разработок, результатом которых стало создание ряда опытных образцов изделий практического направления.
At the international Bluetooth Conference in Amsterdam in June 2002, we presented a truly ‘wire-less’ proximity sensor – with even a wireless power supply.
На международной конференции по системам Bluetooth, состоявшейся в Амстердаме в июне 2002 г., наши специалисты выступили с докладом о поистине "беспроводном" датчике ближней локации, снабженном опять-таки "беспроводным" источником питания.
This was its second major showing after the launch at the Hanover Fair.
На столь крупном мероприятии это устройство демонстрировалось во второй раз после своего первого показа на Ганноверской торгово-промышленной ярмарке.
Advances in microelectronic device technology are also having a profound impact on the power electronics systems around which modern drive systems are built.
Достижения в области микроэлектроники оказывают также глубокое влияние на системы силовой электроники, лежащие в основе современных приводных устройств.
The ABB drive family ACS 800 is visible proof of this.
Наглядным тому доказательством может служить линейка блоков регулирования частоты вращения электродвигателей ACS-800, производство которой начато компанией АББ.
Combining advanced trench gate IGBT technology with efficient cooling and innovative design, this drive – for motors rated from 1.1 to 500 kW – has a footprint for some power ranges which is six times smaller than competing systems.
Предназначены они для двигателей мощностью от 1,1 до 500 кВт. В блоках применена новейшая разновидность приборов - биполярные транзисторы с изолированным желобковым затвором (trench gate IGBT) в сочетании с новыми конструктивными решениями, благодаря чему в отдельных диапазонах мощностей габариты блоков удалось снизить по сравнению с конкурирующими изделиями в шесть раз.
To get the maximum benefit out of this innovative drive solution we have also developed a new permanent magnet motor.
Стремясь с максимальной пользой использовать новые блоки регулирования, мы параллельно с ними разработали новый двигатель с постоянными магнитами.
It uses neodymium iron boron, a magnetic material which is more powerful at room temperature than any other known today.
В нем применен новый магнитный материал на основе неодима, железа и бора, характеристики которого при комнатной температуре на сегодняшний день не имеют себе равных.
The combination of new drive and new motor reduces losses by as much as 30%, lowering energy costs and improving sustainability – both urgently necessary – at the same time.
Совместное использование нового блока регулирования частоты вращения с новым двигателем снижает потери мощности до 30 %, что позволяет решить сразу две исключительно актуальные задачи:
сократить затраты на электроэнергию и повысить уровень безотказности.These innovations are utilized most fully, and yield the maximum benefit, when integrated by means of our Industrial IT architecture.
Потенциал перечисленных выше новых разработок используется в наиболее полной степени, а сами они приносят максимальную выгоду, если их интеграция осуществлена на основе нашей архитектуры IndustrialIT.
Industrial IT is a unique platform for exploiting the full potential of information technology in industrial applications.
IndustrialIT представляет собой уникальную платформу, позволяющую в максимальной степени использовать возможности информационных технологий применительно к задачам промышленности.
Consequently, our new products and technologies are Industrial IT Enabled, meaning that they can be integrated in the Industrial IT architecture in a ‘plug and produce’ manner.
Именно поэтому все наши новые изделия и технологии выпускаются в варианте, совместимом с архитектурой IndustrialIT, что означает их способность к интеграции с этой архитектурой по принципу "подключи и производи".
We are excited to present in this issue of ABB Review some of our R&D work and a selection of achievements in such a vital area of our business as Automation.
Мы рады представить в настоящем номере "АББ ревю" некоторые из наших научно-исследовательских разработок и достижений в такой жизненно важной для нашего бизнеса области, как автоматика.
R&D investment in our corporate technology programs is the foundation on which our product and system innovation is built.
Вклад наших разработок в общекорпоративные технологические программы группы АББ служит основой для реализации новых технических решений в создаваемых нами устройствах и системах.
Examples abound in the areas of control engineering, MEMS, wireless communication, materials – and, last but not least, software technologies. Enjoy reading about them.
[ABB Review]Это подтверждается многочисленными примерами из области техники управления, микроэлектромеханических систем, ближней радиосвязи, материаловедения и не в последнюю очередь программотехники. Хотелось бы пожелать читателю получить удовольствие от чтения этих материалов.
[Перевод Интент]
Тематики
EN
Англо-русский словарь нормативно-технической терминологии > automation technologies
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7 line
line [laɪn]ligne ⇒ 1 (a)-(c), 1 (e), 1 (j)-(o), 1 (r), 1 (v) trait ⇒ 1 (a) ride ⇒ 1 (a) rang ⇒ 1 (c) queue ⇒ 1 (c) mot ⇒ 1 (f) corde ⇒ 1 (g) tuyau ⇒ 1 (h) voie ⇒ 1 (i) frontière ⇒ 1 (p) branche ⇒ 1 (q) chaîne ⇒ 1 (s) lignée ⇒ 1 (t) border ⇒ 2 (a) régler ⇒ 2 (b) doubler ⇒ 2 (c) garnir ⇒ 2 (c), 2 (d)1 noun∎ to draw a line tracer ou tirer une ligne;∎ Sport to beat sb on the line (at the finishing line) coiffer qn au poteau;∎ to score 50 points above/below the line (in bridge) marquer 50 points d'honneur/de marche;∎ there are five lines to a stave une portée est constituée de cinq lignes;∎ his face was covered with lines son visage était plein de rides∎ light travels in a straight line la lumière se propage en ligne droite;∎ it's on a line between Houston and Dallas c'est sur la ligne qui va de Houston à Dallas;∎ the two grooves must be exactly in line les deux rainures doivent être parfaitement alignées;∎ I don't follow your line of thinking je ne suis pas ton raisonnement;∎ to be in the line of fire être dans la ligne de tir;∎ line of sight or of vision ligne f de visée;∎ let's try a different line of attack essayons une approche différente;∎ it's all in the line of duty cela fait partie de mes fonctions;∎ the problems I meet in the line of duty les problèmes auxquels je suis confronté dans l'exercice de mes fonctions;∎ to be killed in the line of duty (policeman) mourir dans l'exercice de ses fonctions; (soldier) mourir au champ d'honneur;∎ British to take the line of least resistance choisir la solution de facilité;∎ there's been a terrible mistake somewhere along the line il s'est produit une erreur grave quelque part;∎ I'll support them all along or right down the line je les soutiendrai jusqu'au bout ou sur toute la ligne;∎ the population is split along religious lines la population est divisée selon des critères religieux;∎ he reorganized the company along more rational lines il a réorganisé l'entreprise sur une base plus rationnelle;∎ we shall take action along the lines suggested nous agirons dans le sens de ce qui a été proposé;∎ another idea along the same lines une autre idée dans le même genre;∎ we seem to be thinking along the same lines il semble que nous voyions les choses de la même façon;∎ to be on the right lines être sur la bonne voie(c) (row → side by side) ligne f, rang m, rangée f; (→ one behind another) rang m, file f; American (queue) file f (d'attente), queue f;∎ a line of traffic une colonne de véhicules;∎ to fall or get into line, to form a line (people) se mettre en ligne; (children) se mettre en rang; (soldiers) former les rangs;∎ stand in line, children mettez-vous en rang, les enfants;∎ to step into line se mettre en rang;∎ a line of trees une rangée d'arbres;∎ we joined the line at the bus stop nous avons fait la queue à l'arrêt de bus;∎ they wanted to be first in line ils voulaient être les premiers dans la file d'attente;∎ figurative he's in line for promotion il est sur les rangs pour une promotion;∎ he's next in line for promotion la prochaine promotion sera pour lui;∎ he's first in line for the throne c'est l'héritier du trône;∎ to be on the line (job, reputation) être en jeu;∎ to put one's job/reputation on the line mettre son travail/sa réputation en jeu;∎ to lay one's reputation/life on the line (for sb/sth) mettre sa réputation/vie en jeu (pour qn/qch)∎ it's in/out of line with company policy c'est conforme/ce n'est pas conforme à la politique de la société;∎ it's more or less in line with what we'd expected cela correspond plus ou moins à nos prévisions;∎ to bring wages into line with inflation actualiser les salaires en fonction de l'inflation;∎ the rebels have been brought into line les rebelles ont été mis au pas;∎ to fall into line with government policy accepter la politique gouvernementale;∎ to step out of line s'écarter du droit chemin∎ new line (in dictation) à la ligne;∎ Computing a 20-line program un programme de 20 lignes;∎ School she gave me 100 lines elle m'a donné 100 lignes (à faire);∎ she quoted a line from Wordsworth elle a cité un vers de Wordsworth;∎ I only have two lines in the whole play! je n'ai que deux répliques dans toute la pièce!;∎ he forgot his lines il a oublié son texte;∎ he gave me the usual line about his wife not understanding him il m'a fait son numéro habituel comme quoi sa femme ne le comprend pas;∎ to drop sb a line envoyer un mot à qn∎ to hang the washing on the line mettre le linge à sécher, étendre le linge;∎ your clothes are out on the line tes vêtements sont sur la corde à linge∎ the train left the line le train a déraillé(j) (travel route) ligne f;∎ underground line ligne f de métro;∎ there's a new coach line to London il y a un nouveau service d'autocars pour Londres;∎ to keep the lines of communication open maintenir ouvertes les lignes de communication;∎ shipping line compagnie f de navigation(k) Electricity ligne f;∎ the power lines have been cut les lignes électriques ont été coupées;∎ the lines are still down after the gale les lignes n'ont pas été rétablies depuis la tempête;∎ the power station comes on line in June la centrale entre en service en juin(l) Telecommunications ligne f;∎ the line went dead la communication a été coupée;∎ I was on the line to Paris je téléphonais à Paris;∎ all the lines to London are busy toutes les lignes pour Londres sont occupées;∎ then a voice came on the other end of the line alors une voix a répondu à l'autre bout du fil;∎ I have Laura on the line j'ai Laura en ligne;∎ a direct line to Washington une ligne directe avec Washington;∎ hold the line ne quittez pas;∎ there's someone on the line il y a quelqu'un sur la ligne;∎ the line's very bad la communication est mauvaise;∎ she's on the other line elle est sur l'autre ligne;∎ Computing on line en ligne∎ the graceful line or lines of the new model la ligne harmonieuse du nouveau modèle;∎ can you explain the main or broad lines of the project to me? pouvez-vous m'expliquer les grandes lignes du projet?∎ they took a hard or tough line on terrorism ils ont adopté une politique de fermeté envers le terrorisme;∎ the opposition takes a harder line on this issue l'opposition a une politique plus dure sur cette question;∎ to follow or to toe the party line suivre la ligne du parti;∎ what line are you going to take? quel parti allez-vous prendre?;∎ we must take a firm line with such people il nous faut être ferme avec des gens comme ça∎ they struggled vainly to hold the line ils ont vainement tenté de maintenir leur position;∎ battle lines lignes fpl de bataille;∎ to infiltrate enemy lines infiltrer les lignes ennemies;∎ regiment/ship of the line régiment m/navire m de ligne(p) (boundary) frontière f, limite f;∎ the distant line of the horizon la ligne lointaine de l'horizon;∎ the (dividing) line between frankness and rudeness la limite entre la franchise et l'impolitesse;∎ to overstep the line dépasser la mesure;∎ the poverty line le seuil de pauvreté;∎ they crossed the state line into Nevada ils ont franchi la frontière du Nevada;∎ to cross the Line (equator) traverser l'équateur∎ she's in the same line (of work) as you elle travaille dans la même branche que toi;∎ what line (of business) are you in?, what's your line (of business)? qu'est-ce que vous faites dans la vie?;∎ if you need anything doing in the plumbing line si vous avez besoin de faire faire des travaux de plomberie;∎ that's not my line ce n'est pas mon rayon;∎ that's more in Katy's line c'est plus du domaine de Katy;∎ opera isn't really my line l'opéra n'est pas vraiment mon genre(r) (range → of products) ligne f;∎ a new line of office furniture une nouvelle ligne de meubles de bureau;∎ they produce or do an interesting line in chairs ils produisent une gamme intéressante de chaises;∎ familiar a rice pudding or something in that line un gâteau de riz ou quelque chose dans ce genre(-là)(s) (production line) chaîne f;∎ the new model will be coming off the line in May le nouveau modèle sortira de l'usine en mai(t) (lineage, ancestry) lignée f;∎ line of descent filiation f;∎ to be descended in (a) direct line from sb descendre en droite ligne de qn;∎ the Windsor line la lignée des Windsor;∎ the title is transmitted by the male line le titre se transmet par les hommes;∎ he comes from a long line of doctors il est issu d'une longue lignée de médecins∎ I'll try and get a line on what actually happened j'essaierai d'avoir des tuyaux sur ce qui s'est réellement passé;∎ the police have got a line on him la police sait des choses sur lui(a) (road, river) border;∎ the avenue is lined with trees l'avenue est bordée d'arbres;∎ crowds lined the streets la foule était ou s'était massée sur les trottoirs∎ lined with silk doublé de soie;∎ the tissue that lines the digestive tract la paroi interne de l'appareil digestif;∎ you need something to line your stomach il faut que tu avales quelque chose avant;∎ Cookery line the baking tin with pastry disposez la pâte dans le moule;∎ walls lined with books des murs tapissés de livres;∎ familiar to line one's (own) pockets s'en mettre plein les poches(d) Technology (bearing) garnir, recouvrir; (brakes) garnir; (wall, furnace) revêtir, incruster; (well) cuveler;∎ to line a shaft with metal blinder un puits;∎ the tubes are lined with plastic l'intérieur des tubes est revêtu d'une couche de plastique►► Marketing line addition ajout m à la ligne;Typography line block cliché m au trait;Computing line break saut m de ligne;line call (in tennis) décision f du juge de ligne;Computing line command ligne f de commande;Finance line of credit ligne f de crédit, ligne f de découvert;line dancing = danse de style country effectuée en rangs;Marketing line differentiation différenciation f de ligne;line drawing dessin m au trait;Sport line drive (in baseball) flèche f;Typography & Computing line end fin f de ligne;Typography & Computing line end hyphen tiret m de fin de ligne;line engraving gravure f au trait;Marketing line extension extension f de ligne;Computing line feed changement m de ligne;American line fence clôture f;Marketing line filling consolidation f de ligne;line fishing pêche f à la ligne;Typography line gauge typomètre m;Sport line judge juge m de ligne;Commerce line management organisation f hiérarchique;Commerce line manager chef m hiérarchique;line noise parasites mpl;line organization organisation f hiérarchique;Computing line printer imprimante f ligne à ligne;Computing line printout imprimé m ligne à ligne;Theatre line rehearsal lecture f collective;Telecommunications line rental abonnement m;Typography & Computing line space interligne m;∎ three line spaces un triple interligne;Typography & Computing line spacing interlignage m, espacement m de lignes;Marketing line stretching extension f de ligne;Typography & Computing line width longueur f de ligne➲ line up∎ he lined up the troops for inspection il fit aligner les hommes pour passer l'inspection(b) (bring into alignment) aligner;∎ the two grooves must be lined up exactly les deux rainures doivent être parfaitement alignées;∎ he had the pheasant lined up in his sights il avait le faisan dans sa ligne de mire∎ I've got a treat lined up for the kids j'ai préparé une surprise pour les gosses;∎ he's lined up an all-star cast for his new film la distribution de son nouveau film ne comprend que des stars;∎ have you got anyone lined up for the job? avez-vous quelqu'un en vue pour le poste?;∎ what have you got lined up for us? qu'est-ce que vous nous préparez?∎ figurative the Liberals lined up behind the government les libéraux ont apporté leur soutien au gouvernement -
8 processor
1) вчт процессорг) обработчик программ на языке программирования; компилятор, транслятор; интерпретаторд) (любое) устройство обработки данных (напр. арифмометр)е) (любая) программа для управления процессами передачи, обмена и обработки данных2) исполнитель или участник (определённого) процесса4) производящий обработку субъект; орудие или средство обработки•- acoustic processor
- airborne processor
- algorithm processor
- AMD processor
- analog processor
- analog signal processor
- ancillary control processor
- application processor
- arithmetical processor
- ARM processor
- array processor
- associative processor
- attached processor
- auxiliary processor
- back-end processor
- baseband processor
- binary-image processor
- bit-slice processor - cellular logic image processor
- central processor
- CFAR processor
- channel processor
- chirp-transform processor
- CISC processor
- clone processor
- co-processor
- coherent optical processor
- command processor
- communicating word processors
- communications processor
- complex instruction set computing processor
- computer processor
- constant false-alarm-rate processor
- content-addressable processor
- control processor
- cryogenic associative processor
- data processor
- database processor
- data communications processor
- data-flow processor
- data parallel processor
- data transfer processor
- DEC-Alpha processor
- decentralized redundant processor
- decision processor
- dedicated processor
- dedicated word processor
- diagnostic processor
- digital processor
- digital image processor
- digital signal processor
- digital video processor
- display processor
- distributed processor
- Doppler processor
- down-line processor
- dual processor
- dual-issue processor
- dwell-time processor
- dyadic processor
- EIO processor
- embedded processor
- error input/output processor
- farmer processor
- fast digital processor
- fast-Fourier-transform processor
- film processor
- fixed-point processor
- flexible processor
- floating-point processor
- Fourier processor
- Fourier transform processor - gateway processor
- generalized linear processor
- general-purpose processor - hardwired processor
- heterodyne processor - homomorphic processor
- horizontal processor
- host processor
- IBM processor
- idea processor
- image processor
- incoherent optical processor
- industrial universal digital processor
- information processor
- input/output processor
- instruction processor
- instruction-set processor
- integral multiprotocol processor
- integrated graphics processor
- Intel processor
- interactive processor
- interface processor
- interface message processor
- internetwork processor
- interruption queue processor
- keyboard processor
- knowledge information processor
- language processor
- later processor
- L-cell processor
- linguistic processor
- link input processor
- list processor
- low-power processor
- LSI processor - mailing list processor
- main processor
- maintenance processor
- massively parallel processor
- master processor
- mathematical processor
- matrix processor
- maximum-entropy processor
- media and communication processor
- message processor
- microcoded processor
- microprogrammable processor
- microprogrammed processor
- modular acoustic processor
- MOS processor
- motherboard processor
- Motorola processor
- multichip processor
- multi-issue processor
- multiprotocol communications processor
- N-bit processor
- network processor
- node processor
- office processor
- off-line processor
- on-line processor
- operator external interrupt processor
- optical signal processor
- outline processor - Pentium processor
- peripheral processor
- photomask processor
- picture processor
- pipelined processor
- pixel processor
- post-processor
- PowerPC processor
- pre-processor
- problem-oriented processor
- queue processor
- raster processor
- raster image processor
- reduced instruction set computing processor
- request queue processor
- RISC processor
- scalar processor
- scan-time processor
- scientific processor
- second processor
- semantic processor
- sequential processor
- service processor
- single-chip processor
- single-issue processor
- slave processor
- SNA processor
- space-time processor
- stack-based processor
- stand-alone processor
- superpipelined processor
- superscalar processor
- symbolic processor
- symmetrical multiple processor
- synthesis processor
- system platform processor
- systolic processor
- target processor
- terminal processor
- terminal interface processor
- text processor
- transaction processor
- up-line processor
- user core allocation queue processor
- vector processor
- vertical processor
- very long instruction word processor
- video processor
- video-to-digital processor
- virtual processor
- visual image processor
- VLIW processor
- voice processor
- waveform matrix processor
- wavefront processor
- word processor
- word-oriented processor
- worker processor -
9 processor
1) вчт. процессорг) обработчик программ на языке программирования; компилятор, транслятор; интерпретаторд) (любое) устройство обработки данных (напр. арифмометр)е) (любая) программа для управления процессами передачи, обмена и обработки данных4) производящий обработку субъект; орудие или средство обработки•- acoustic processor
- airborne processor
- algorithm processor
- AMD processor
- analog processor
- analog signal processor
- ancillary control processor
- application processor
- arithmetical processor
- ARM processor
- array processor
- associative processor
- attached processor
- auxiliary processor
- back-end processor
- baseband processor
- binary-image processor
- bit-slice processor
- bootstrap processor
- Celeron processor
- cellular logic image processor
- central processor
- CFAR processor
- channel processor
- chirp-transform processor
- CISC processor
- clone processor
- coherent optical processor
- command processor
- communicating word processors
- communications processor
- complex instruction set computing processor
- computer processor
- constant false-alarm-rate processor
- content-addressable processor
- control processor
- co-processor
- cryogenic associative processor
- data communications processor
- data parallel processor
- data processor
- data transfer processor
- database processor
- data-flow processor
- DEC Alpha processor
- decentralized redundant processor
- decision processor
- dedicated processor
- dedicated word processor
- diagnostic processor
- digital image processor
- digital processor
- digital signal processor
- digital video processor
- display processor
- distributed processor
- Doppler processor
- down-line processor
- dual processor
- dual-issue processor
- dwell-time processor
- dyadic processor
- EIO processor
- embedded processor
- error input/output processor
- farmer processor
- fast digital processor
- fast-Fourier-transform processor
- film processor
- fixed-point processor
- flexible processor
- floating-point processor
- Fourier processor
- Fourier transform processor
- frequency-domain array processor
- front-end processor
- games processor
- gateway processor
- generalized linear processor
- general-purpose processor
- Golay logic processor
- Golay transform processor
- graphic processor
- hardwired processor
- heterodyne processor
- heterogeneous element processor
- high definition video processor
- higher processor
- homomorphic processor
- horizontal processor
- host processor
- IBM processor
- idea processor
- image processor
- incoherent optical processor
- industrial universal digital processor
- information processor
- input/output processor
- instruction processor
- instruction-set processor
- integral multiprotocol processor
- integrated graphics processor
- Intel processor
- interactive processor
- interface message processor
- interface processor
- internetwork processor
- interruption queue processor
- keyboard processor
- knowledge information processor
- language processor
- later processor
- L-cell processor
- linguistic processor
- link input processor
- list processor
- low-power processor
- LSI processor
- machine-instruction processor
- macro processor
- mailing list processor
- main processor
- maintenance processor
- massively parallel processor
- master processor
- mathematical processor
- matrix processor
- maximum-entropy processor
- media and communication processor
- message processor
- microcoded processor
- microprogrammable processor
- microprogrammed processor
- modular acoustic processor
- MOS processor
- motherboard processor
- Motorola processor
- multichip processor
- multi-issue processor
- multiprotocol communications processor
- N-bit processor
- network processor
- node processor
- office processor
- off-line processor
- on-line processor
- operator external interrupt processor
- optical signal processor
- outline processor
- OverDrive processor
- parallel processor
- Pentium processor
- peripheral processor
- photomask processor
- picture processor
- pipelined processor
- pixel processor
- post-processor
- PowerPC processor
- pre-processor
- problem-oriented processor
- queue processor
- raster image processor
- raster processor
- reduced instruction set computing processor
- request queue processor
- RISC processor
- scalar processor
- scan-time processor
- scientific processor
- second processor
- semantic processor
- sequential processor
- service processor
- single-chip processor
- single-issue processor
- slave processor
- SNA processor
- space-time processor
- stack-based processor
- stand-alone processor
- superpipelined processor
- superscalar processor
- symbolic processor
- symmetrical multiple processor
- synthesis processor
- system platform processor
- systolic processor
- target processor
- terminal interface processor
- terminal processor
- text processor
- transaction processor
- up-line processor
- user core allocation queue processor
- vector processor
- vertical processor
- very long instruction word processor
- video processor
- video-to-digital processor
- virtual processor
- visual image processor
- VLIW processor
- voice processor
- waveform matrix processor
- wavefront processor
- word processor
- word-oriented processor
- worker processorThe New English-Russian Dictionary of Radio-electronics > processor
-
10 interpersonal
прил.общ. межличностный ( касающийся отношений между людьми)Syn:Ant:interpersonal communication, interpersonal role, interpersonal trust scale, interpersonal utility comparisonsSee: -
11 over
'əuvə
1. preposition1) (higher than; above in position, number, authority etc: Hang that picture over the fireplace; He's over 90 years old.) sobre, encima de; más de2) (from one side to another, on or above the top of; on the other side of: He jumped over the gate; She fell over the cat; My friend lives over the street.) sobre, encima; al otro lado de3) (covering: He put his handkerchief over his face.) sobre4) (across: You find people like him all over the world.) por(todo)5) (about: a quarrel over money.) por, por motivos de, sobre6) (by means of: He spoke to her over the telephone.) por7) (during: Over the years, she grew to hate her husband.) durante, a través de, a lo largo de8) (while having etc: He fell asleep over his dinner.) durante
2. adverb1) (higher, moving etc above: The plane flew over about an hour ago.)2) (used to show movement, change of position: He rolled over on his back; He turned over the page.)3) (across: He went over and spoke to them.)4) (downwards: He fell over.)5) (higher in number etc: for people aged twenty and over.)6) (remaining: There are two cakes for each of us, and two over.)7) (through from beginning to end, carefully: Read it over; Talk it over between you.)
3. adjective(finished: The affair is over now.) por encima
4. noun((in cricket) a certain number of balls bowled from one end of the wicket: He bowled thirty overs in the match.) serie de seis lanzamientos
5. as part of a word1) (too (much), as in overdo.) demasiado, extra, exceso de2) (in a higher position, as in overhead.) por encima (de)3) (covering, as in overcoat.) sobre4) (down from an upright position, as in overturn.) hacia abajo5) (completely, as in overcome.) completamente•- over all
- over and done with
over1 adv1. a casawhy don't you come over to see us? ¿por qué no vienes a casa a vernos?2. acabado3. de sobraare there any strawberries over? ¿sobran fresas?over2 prep1. encima de / sobre2. más depeople over 65 las personas de más de 65 años / los mayores de 65 añostr['əʊvəSMALLr/SMALL]■ over here/there aquí/allí■ why don't you come over to dinner? ¿por qué no vienes a cenar a casa?5 (everywhere, throughout) en todas partes6 (again) otra vez■ over and over (again) repetidas veces, una y otra vez7 (remaining) sobrante■ are there any strawberries (left) over? ¿sobran fresas?, ¿quedan fresas?■ did you have any money over? ¿te sobró algún dinero?8 (too much) de más10 SMALLRADIO/SMALL (finished) corto■ over and out! ¡corto y fuera!1 (above, higher than) encima de2 (covering, on top of) sobre, encima de3 (across) sobre; (on the other side of) al otro lado de4 (during) durante5 (throughout) por6 (by the agency of) por7 (more than) más de8 (about) por9 (recovered from) recuperado,-a de10 (indicating control) sobre; (superior) por encima de1 (ended) acabado,-a, terminado,-a\SMALLIDIOMATIC EXPRESSION/SMALLover and above además deto be over and done with haber acabadoover ['o:vər] advhe flew over to London: voló a Londrescome on over!: ¡ven acá!the show ran 10 minutes over: el espectáculo terminó 10 minutos de tarde3) above, overhead: por encima4) again: otra vez, de nuevoover and over: una y otra vezto start over: volver a empezar5)all over everywhere: por todas partes6)to fall over : caerse7)to turn over : poner boca abajo, voltearover adj1) higher, upper: superior2) remaining: sobrante, que sobra3) ended: terminado, acabadothe work is over: el trabajo está terminadoover prep1) above: encima de, arriba de, sobreover the fireplace: encima de la chimeneathe hawk flew over the hills: el halcón voló sobre los cerros2) : más deover $50: más de $503) along: por, sobreto glide over the ice: deslizarse sobre el hielothey showed me over the house: me mostraron la casa5) across: por encima de, sobrehe jumped over the ditch: saltó por encima de la zanja6) upon: sobrea cape over my shoulders: una capa sobre los hombros7) on: porto speak over the telephone: hablar por teléfono8) during: en, duranteover the past 25 years: durante los últimos 25 años9) because of: porthey fought over the money: se pelearon por el dineroexpr.• cambio expr.adj.• concluido, -a adj.adv.• al otro lado adv.• encima adv.• encima de adv.• por encima adv.prep.• durante prep.• encima de prep.• más de prep.• por prep.• sobre prep.
II
1) preposition2) ( across)to sling something over one's shoulder — colgarse* algo del hombro
they live over the road — (BrE) viven en frente
3)a) ( above) encima dethe portrait hangs over the fireplace — el retrato está colgado encima de or (AmL tb) arriba de la chimenea
b) ( Math) sobre4) (covering, on)5)a) (through, all around)to show somebody over a building/an estate — mostrarle* or (esp Esp) enseñarle un edificio/una finca a alguien
b) (referring to experiences, illnesses)is she over her measles yet? — ¿ya se ha repuesto del sarampión?
6) (during, in the course of)over the past/next few years — en or durante los últimos/próximos años
spread (out) over a six-week period — a lo largo de seis semanas, en un plazo de seis semanas
7) ( by the medium of) por8) (about, on account of)9) all overa) ( over entire surface of)to be all over somebody — (colloq) ( defeat heavily) darle* una paliza a alguien (fam); ( be demonstrative toward)
b) ( throughout)10)a) ( more than) más deb)over and above — ( in addition to) además de
11)a) ( senior to) por encima deb) ( indicating superiority) sobreto have control over somebody/something — tener* control sobre alguien/algo
12) ( in comparison to)sales are up 20% over last year — las ventas han aumentado un 20% con respecto al año pasado
III
['ǝʊvǝ(r)] When over is the second element in a phrasal verb, eg come over, go over, start over, turn over, look up the verb.1. ADVERB1) (=across) por encima, por arriba (LAm)2) (=here, there)With prepositions and adverbs [over] is usually not translated•
they're over from Canada for the summer — han venido desde Canadá a pasar el veranohow long have you lived over here? — ¿cuánto tiempo llevas viviendo aquí?
•
he's over in the States at the moment — en este momento está en Estados Unidosover in the States, people reacted differently — (allí) en Estados Unidos la gente reaccionó de otra manera
•
it's over on the other side of town — está al otro lado de la ciudadhow long were you over there? — ¿cuánto tiempo estuviste allí?
•
the baby crawled over to its mother — el bebé gateó hacia su madreover to you! — (to speak) ¡te paso la palabra!
so now it's over to you — (to decide) así que ahora te toca a ti decidir
•
it happened all over again — volvió a ocurrir, ocurrió otra vez•
over and over (again) — repetidas veces, una y otra vez•
several times over — varias veces seguidas4) (US) (=again) otra vezto do sth over — volver a hacer algo, hacer algo otra vez
5) (=remaining)there are three (left) over — sobran or quedan tres
is there any cake left over? — ¿queda or sobra (algo de) pastel?
when they've paid the bills there's nothing (left) over for luxuries — después de pagar las facturas no les sobra or queda nada para caprichos
6) (=more)•
sums of £50,000 and over — cantidades iguales or superiores a 50.000 libras7) (Telec)over! — ¡cambio!
over and out! — ¡cambio y corto!
•
over against — (lit) contra; (fig) frente a•
the (whole) world over — en or por todo el mundo, en el mundo entero2. PREPOSITION1) (indicating position) (=situated above) encima de, arriba de (LAm); (=across) por encima de, por arriba de (LAm)•
pour some sauce over it — échale un poco de salsa por encima•
I put a blanket over her — le eché una manta por encimaall 3., 2), head 1., 1), hill 1.•
to spread a sheet over sth — extender una sábana sobre or por encima de algo2) (=superior to)3) (=on the other side of)4) (=more than) más dean increase of 5% over last year — un aumento del 5 por ciento respecto al año pasado
•
spending has gone up by 7% over and above inflation — el gasto ha aumentado un 7% por encima de la inflaciónyes, but over and above that, we must... — sí, pero además de eso, debemos...
well II, 1., 2), a)over and above the fact that... — además de que...
5) (=during) duranteover the winter — durante or en el invierno
why don't we discuss it over dinner? — ¿por qué no vamos a cenar y lo hablamos?
how long will you be over it? — ¿cuánto tiempo te va a llevar?
lingerhe took or spent hours over the preparations — dedicó muchas horas a los preparativos
6) (=because of) por7) (=about) sobrethe two sides disagreed over how much should be spent — ambas partes discrepaban sobre cuánto debería gastarse
8) (=recovered from)he's not over that yet — (illness) todavía no se ha repuesto de aquello; (shock) todavía no se ha repuesto de or sobrepuesto a aquello
she's over it now — (illness) se ha repuesto de eso ya
it'll take her years to get over it — (shock) tardará años en sobreponerse
I hope you'll soon be over your cold — espero que se te pase pronto el resfriado, espero que te repongas pronto del resfriado
I heard it over the radio — lo escuché or oí por la radio
10) (=contrasted with)3.ADJECTIVE (=finished)when or after the war is over, we'll go... — cuando (se) acabe la guerra, nos iremos...
I'll be happy when the exams are over — seré feliz cuando (se) hayan acabado or terminado los exámenes
•
it's all over — se acabó•
I'll be glad when it's all over and done with — estaré contento cuando todo (se) haya acabado or terminadoto get sth over and done with: if we've got to tell her, best get it over and done with — si tenemos que decírselo, cuanto antes (lo hagamos) mejor
4.NOUN (Cricket) serie f de seis lanzamientos* * *
II
1) preposition2) ( across)to sling something over one's shoulder — colgarse* algo del hombro
they live over the road — (BrE) viven en frente
3)a) ( above) encima dethe portrait hangs over the fireplace — el retrato está colgado encima de or (AmL tb) arriba de la chimenea
b) ( Math) sobre4) (covering, on)5)a) (through, all around)to show somebody over a building/an estate — mostrarle* or (esp Esp) enseñarle un edificio/una finca a alguien
b) (referring to experiences, illnesses)is she over her measles yet? — ¿ya se ha repuesto del sarampión?
6) (during, in the course of)over the past/next few years — en or durante los últimos/próximos años
spread (out) over a six-week period — a lo largo de seis semanas, en un plazo de seis semanas
7) ( by the medium of) por8) (about, on account of)9) all overa) ( over entire surface of)to be all over somebody — (colloq) ( defeat heavily) darle* una paliza a alguien (fam); ( be demonstrative toward)
b) ( throughout)10)a) ( more than) más deb)over and above — ( in addition to) además de
11)a) ( senior to) por encima deb) ( indicating superiority) sobreto have control over somebody/something — tener* control sobre alguien/algo
12) ( in comparison to)sales are up 20% over last year — las ventas han aumentado un 20% con respecto al año pasado
III
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12 put
put [pʊt]━━━━━━━━━━━━━━━━━3. compounds━━━━━━━━━━━━━━━━━► vb: pret, ptp put━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━► For set combinations consisting of put + noun, eg put out of business, put an end to, look up the noun. For put + preposition/adverb combinations, see also phrasal verbs.━━━━━━━━━━━━━━━━━a. ( = place) mettre► to put + on• he put me on the train il m'a accompagné au train► to put + over• he put his head round the door il a passé la tête par la porte► to put + throughc. ( = rank) placerd. ( = express) dire• how shall I put it? comment dire ?• let me put it this way... disons que...e. ( = suggest) I put it to you that... n'est-il pas vrai que... ?f. ( = submit) [+ case, problem, opinion, suggestion] présenter ; [+ proposal] soumettre ; [+ question] poser• he put the arguments for and against the project il a présenté les arguments pour et contre le projetg. ( = cause to be) mettre• to put sb in a good/bad mood mettre qn de bonne/mauvaise humeurh. ( = invest)► to put + intoi. ( = estimate)► to put + at estimer• they put the loss at £10,000 ils estiment à 10 000 livres la perte subie• the population was put at 50,000 la population a été estimée à 50 000 habitants3. compounds( = feigned) affectéa. [+ rumour] faire courir( = communicate) [+ ideas, intentions, desires] faire comprendre• he knows his stuff but he can't put it across il connaît son sujet à fond mais il n'arrive pas à transmettre son savoir► put aside separable transitive verba. [+ object, food, money] mettre de côtéa. ( = put in proper place) [+ clothes, toys, books] rangerb. (Sport) [+ ball] mettre au fond des filetsa. ( = replace) remettre en place• put it back! remets-le à sa place !b. ( = retard) retarder[+ money] mettre de côté► put down[aircraft, pilot] se posera. [+ parcel, book, child] poser ; [+ passenger] déposer• put it down! pose ça !• he put down £500 on the car il a versé 500 livres d'arrhes pour la voiturec. ( = suppress) [+ revolt, movement] réprimere. ( = record) noterf. (British = have destroyed) [+ dog, cat] faire piquer ; [+ horse] faire abattre► put down as separable transitive verb( = consider, assess) considérer comme• I had put him down as a complete fool je le considérais comme un parfait imbécile► put down to separable transitive verb( = attribute) mettre sur le compte• I put it down to his inexperience je mets ça sur le compte de son inexpérience► put forth separable transitive verb[+ idea, proposal] émettre[ship] mouiller (at dans le port de)• have you put in the camera? ( = pack) est-ce que tu as pris l'appareil photo ?b. ( = insert) [+ word, paragraph] ajouter ; [+ remark] glisserc. ( = submit) to put in a request for sth faire une demande de qchd. ( = install) [+ political party] élire ; [+ central heating, double glazing] faire installere. ( = spend) [+ time] passerf. ( = work) travailler• can you put in a few hours at the weekend? pourrais-tu travailler quelques heures ce week-end ?► put in for inseparable transitive verb[+ job] poser sa candidature à ; [+ promotion] demanderb. ( = discourage) dissuader ; ( = repel) dégoûter• the failure may put them off trying again il est possible que cet échec les dissuade d'essayer à nouveau• the divorce figures don't seem to put people off marriage les statistiques de divorce ne semblent pas dégoûter les gens du mariagec. ( = distract) talking in the audience put him off les bavardages de l'auditoire le déconcentraienta. [+ clothes, glasses, lotion] mettreb. ( = increase) [+ speed] augmenterc. ( = assume) [+ air, accent] prendre• to put it on ( = pretend) faire semblantd. ( = deceive) faire marcher (inf)e. ( = organize) organiser ; [+ extra train, bus] mettre en serviceg. ( = switch on) allumer ; [+ tape, CD, music] mettreh. ( = begin to cook) I'll just put the potatoes on je vais juste mettre les pommes de terre à cuire• a fellow journalist put me onto the story c'est un collègue journaliste qui m'a mis sur l'affaire (inf)• what put you onto it? qu'est-ce qui vous en a donné l'idée ?► put out[ship] to put out to sea quitter le porta. ( = put outside) [+ rubbish] sortir ; ( = expel) [+ person] expulserb. ( = stretch out) [+ arm, leg] allonger ; [+ foot] avancer ; [+ tongue] tirer ; [+ shoots] produirec. ( = lay out in order) étalerd. ( = extinguish) éteindree. ( = make unconscious) endormirf. ( = inconvenience) déranger• the government will put out a statement about it le gouvernement va faire une déclaration à ce sujeth. ( = broadcast) passeri. to put out to tender [+ contract, service] mettre en adjudicationj. ( = dislocate) [+ shoulder, back] se démettre• a knee injury put him out of the first two games une blessure au genou l'a empêché de jouer les deux premiers matchs► put over separable transitive verb= put acrossa. ( = make) [+ change] effectuer ; [+ plan] mener à bienb. ( = connect) [+ call] passer ; [+ caller] mettre en communication• put me through to Mr Smith passez-moi M. Smithd. ( = make suffer) to put sb through hell mener la vie dure à qn• they really put him through it (inf) ils lui en ont fait voir de dures (inf)► put together separable transitive verb• it's more important than all the other factors put together c'est plus important que tous les autres facteurs confondus• he's worth more than the rest of the family put together à lui tout seul il vaut plus que toute la famille réuniea. ( = raise) [+ hand] lever ; [+ flag] hisser ; [+ tent] monter ; [+ umbrella] ouvrir ; [+ notice] afficher ; [+ picture] accrocher ; [+ building] construire ; [+ fence, barrier] érigerb. ( = increase) augmenter ; [+ prices] faire monter• that puts up the total to over 1,000 cela fait monter le total à plus de 1 000c. ( = offer) [+ proposal] soumettre ; [+ resistance] opposer• he put up a real fight to keep you in your job il s'est vraiment battu pour que tu conserves ton posted. ( = provide) fournir( = incite)* * *[pʊt] 1.1) ( place) mettre [object, person]2) ( cause to go or undergo)to put something through — glisser quelque chose dans [letterbox]; passer quelque chose par [window]
to put somebody through — envoyer quelqu'un à [university, college]; faire passer quelqu'un par [suffering, ordeal]; faire passer [quelque chose] à quelqu'un [test]; faire suivre [quelque chose] à quelqu'un [course]
to put one's hand to — porter la main à [mouth]
3) (devote, invest)to put money/energy into something — investir de l'argent/son énergie dans quelque chose
to put a lot into — s'engager à fond pour [work, project]; sacrifier beaucoup à [marriage]
4) ( add)to put tax/duty on something — taxer/imposer quelque chose
to put a penny on income tax — GB augmenter l'impôt sur le revenu d'un pourcent
5) ( express)6) ( offer for consideration) présenter [point of view, proposal]to put something to — soumettre quelque chose à [meeting, conference, board]
7) (rate, rank) placer8) ( estimate)9) Sport lancer [shot]2.to put oneself in a strong position/in somebody's place — se mettre dans une position de force/à la place de quelqu'un
Phrasal Verbs:- put away- put back- put by- put down- put in- put off- put on- put out- put over- put up- put upon••to put one over ou across GB on somebody — (colloq) faire marcher quelqu'un (colloq)
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13 public
1 nounthe (general) public le (grand) public;∎ to issue shares to the public placer des actions dans le publicpublic(ique);public auction enchères f pl publiques;public authorities pouvoirs m pl publics;public body corporation f de droit public;public company société f d'État;British public corporation entreprise f publique;public debt dette f publique ou de l'État;BANKING public deposits = avoirs des différents services du gouvernement britannique à la Banque d'Angleterre;public domain domaine m public;∎ to be in the public domain être dans le domaine public;public enterprise (company) entreprise publique;public expenditure dépenses f pl publiques;public finance finances f pl publiques;public funds fonds m pl publics;public holiday fête f légale, jour m férié;public inquiry enquête f administrative;public liability responsabilité f civile;public liability insurance assurance f responsabilité civile;public limited company ≃ société f anonyme;public loan emprunt m public;public money fonds publics;public monies deniers m pl de l'État;STOCK EXCHANGE public offering offre f publique;public opinion opinion f publique;public opinion poll sondage m d'opinion;public ownership = fait d'appartenir à l'État;∎ most airports are under public ownership la plupart des aéroports appartiennent à l'État;public property propriété f publique;public relations relations f pl publiques;∎ giving them a free meal was great public relations en leur offrant le repas, nous avons fait un excellent travail de relations publiques;public relations agency agence f conseil en communication;public relations consultancy agence conseil en communication;public relations consultant conseil m en relations publiques;public relations exercise opération f de relations publiques;∎ it was a good public relations exercise ce fut une réussite pour ce qui est des relations publiques;public relations manager directeur(trice) m, f des relations publiques;public relations officer responsable m f des relations publiques;public sale vente f publique;public sector secteur m publique;∎ public sector pay is expected to rise by only three per cent over the next year on prévoit une hausse d'à peine trois pour cent des salaires du secteur public pour l'année prochaine;public sector borrowing requirement = besoins d'emprunt du secteur public non couverts par les rentrées fiscales;public sector deficit déficit m du secteur public;public sector earnings revenus m pl du secteur public;public servant fonctionnaire m f;public service (amenity) service m public ou d'intérêt général; British (civil service) fonction f publique;∎ she's in public service elle est fonctionnaire;∎ our organization performs a public service notre association assure un service d'intérêt général;STOCK EXCHANGE public share offer offre publique de vente;public spending dépenses publiques;public transport transports m pl en commun;public utility British (amenity) service public; American (company) = société privée assurant un service public et réglementée par une commission d'État;British public utility company société d'utilité publique;public works travaux m pl publics;public works contractor entrepreneur m de travaux publics -
14 public
public ['pʌblɪk](a) (of, by the state → education, debt) public;∎ built at public expense construit aux frais du contribuable;∎ to hold public office avoir des fonctions officielles(b) (open or accessible to all → place, meeting) public;∎ was it a public trial? le public pouvait-il assister au procès?;∎ let's talk somewhere less public allons discuter dans un endroit plus tranquille;∎ these gardens are public property! ces jardins appartiennent à tout le monde!(c) (of, by the people) public;∎ the public interest or good le bien ou l'intérêt m public;∎ in the public interest dans l'intérêt du public;∎ public interest in the matter was flagging le public manifestait de moins en moins d'intérêt pour cette affaire;∎ to make a public protest protester publiquement;∎ the increase in crime is generating great public concern la montée de la criminalité inquiète sérieusement la population;∎ to restore public confidence regagner la confiance de la population;∎ a public outcry un tollé général;∎ it created a public scandal ça a provoqué un scandale retentissant;∎ public awareness of the problem has increased le public est plus sensible au problème maintenant;∎ the bill has public support l'opinion publique est favorable au projet de loi(d) (publicly known, open) public;∎ to make sth public rendre qch public;∎ to make a public appearance paraître en public;∎ to go into public life se lancer dans les affaires publiques;∎ she's active in public life elle prend une part active aux affaires publiques;∎ the contrast between his public and his private life le contraste entre sa vie publique et sa vie privée;∎ his first public statement sa première déclaration publique;∎ he made a public denial of the rumours il a démenti publiquement les rumeurs, il a apporté un démenti public aux rumeurs;∎ it's public knowledge that… il est de notoriété publique que…2 adverb∎ the company is going public la société va être cotée en Bourse;∎ to go public with the story raconter toute l'histoire3 nounpublic m;∎ the (general) public le (grand) public;∎ in public en public, publiquement;∎ the public is or are tired of political scandals la population est lasse des scandales politiques;∎ Finance to issue shares to the public placer des actions dans le public;∎ her books reach a wide public ses livres touchent un public très large;∎ the movie-going public les amateurs de ou les gens qui vont au cinéma;∎ the viewing public les téléspectateurs;∎ your public awaits or await you votre public vous attenden public►► American Television public access channel = chaîne du réseau câblé sur laquelle des particuliers peuvent diffuser leurs propres émissions;American Television public access television = chaînes télévisées câblées non commerciales;public affairs affaires fpl publiques;American public assistance aide f sociale;public authorities pouvoirs mpl publics;British public bar salle f de bar (dans un "pub" qui contient deux bars séparés, l'expression désigne le plus populaire des deux);public baths bains mpl publics;public body corporation f de droit public;British public call box cabine f (téléphonique) publique;public company ≃ société f anonyme;British public convenience toilettes fpl publiques;British & French Canadian public corporation entreprise f publique;Finance public debt dette f publique ou de l'État;Finance public deposits = avoirs des différents services du gouvernement britannique à la Banque d'Angleterre;public domain domaine m public;∎ to be in the public domain (publication) être dans le domaine public;Computing public domain software logiciel m (du domaine) public, French Canadian publiciel m;public enemy ennemi m public;∎ public enemy number one ennemi m public numéro un;public examination examen m national de l'enseignement public;public expenditure dépenses fpl publiques;public figure personnalité f très en vue;public finance finances fpl publiques;British public footpath sentier m public;public funds fonds mpl publics;public gallery tribune f réservée au public;public health santé f publique;the public health authorities = administration régionale des services publics de santé;public health clinic centre m d'hygiène publique;public health hazard risque m pour la santé publique;old-fashioned public health inspector inspecteur(trice) m,f sanitaire;public health official représentant(e) m,f de la santé publique;public holiday jour m férié, fête f légale;American public housing logements mpl sociaux, ≃ HLM f inv;American Public Housing Administration = services du logement social aux États-Unis;American public housing project ≃ cité f HLM;Law public indecency outrage m public à la pudeur;∎ to be arrested for public indecency se faire arrêter pour outrage public à la pudeur;public inquiry enquête f officielle;∎ to hold a public inquiry faire une enquête officielle;British public lavatory toilettes fpl publiques;public law droit m public;public lending right = droits que touche un auteur ou un éditeur pour le prêt de ses livres en bibliothèque;public liability responsabilité f civile;public liability insurance assurance f responsabilité civile;public library bibliothèque f municipale;public limited company ≃ société f anonyme;public loan emprunt m public;public money deniers mpl ou fonds mpl publics;public monies deniers mpl de l'État;public nuisance (person) fléau m public, empoisonneur(euse) m,f;∎ the pub's late opening hours were creating a public nuisance (act) les heures d'ouverture tardives du pub portaient atteinte à la tranquillité générale;Stock Exchange public offering offre f publique;public official fonctionnaire mf;public opinion opinion f publique;public opinion poll sondage m (d'opinion);public ownership nationalisation f, étatisation f;∎ most airports are under public ownership la plupart des aéroports appartiennent à l'État;public park jardin m public;Law public prosecutor ≃ procureur m général, ≃ ministère m public;British the public purse le Trésor (public);British Public Record Office ≃ Archives fpl nationales;public relations relations fpl publiques;∎ giving them a free meal was great public relations en leur offrant le repas, nous avons fait un excellent travail de relations publiques;public relations agency, public relations consultancy agence f conseil en communication;public relations consultant conseil m en relations publiques, conseil m en communication;public relations exercise opération f de relations publiques;∎ it was a good public relations exercise ce fut une réussite pour ce qui est des relations publiques;public relations manager directeur(trice) m,f des relations publiques;public relations officer responsable mf des relations publiques;British public schoolboy = élève d'une "public school";British public schoolgirl = élève d'une "public school";public sector secteur m publique;British Finance public sector borrowing requirement = besoins d'emprunt du secteur public non couverts par les rentrées fiscales;Finance public sector deficit déficit m du secteur public;Finance public sector earnings revenus mpl du secteur public;public servant fonctionnaire mf;public service (amenity) service m public ou d'intérêt général; British (civil service) fonction f publique;∎ she's in public service elle est fonctionnaire;∎ Administration our organization performs a public service notre association assure un service d'intérêt général;Stock Exchange public share offer offre f publique de vente;public speaker orateur(trice) m,f;∎ he's a very good public speaker c'est un excellent orateur;public speaking art m oratoire;∎ humorous unaccustomed as I am to public speaking bien que je n'aie pas l'habitude de prendre la parole en public;School public speaking contest concours m d'éloquence;Finance public spending (UNCOUNT) dépenses fpl publiques ou de l'État;public spirit sens m civique, civisme m;American public television (télévision f du) service m public;public transport (UNCOUNT) transports mpl en commun;public transport users usagers mpl des transports en commun;public utility American (company) = société privée assurant un service public et réglementée par une commission d'État; British (amenity) service m public;British public utility company société f d'utilité publique;public works travaux mpl publicsⓘ PUBLIC ACCESS TELEVISION Aux États-Unis, on appelle "public access television" les chaînes télévisées câblées non commerciales mises à la disposition d'organisations à but non lucratif et des citoyens. En 1984, le Congrès adopta le "Cable Communications Policy Act" afin de faire face au problème de la monopolisation des chaînes par un nombre réduit de cablo-opérateurs. Cette loi exige des propriétaires de chaînes câblées qu'ils mettent une chaîne à la disposition des communautés locales ainsi qu'un studio et du matériel d'enregistrement, et qu'ils fournissent également une assistance technique si nécessaire.ⓘ PUBLIC SCHOOL En Angleterre et au pays de Galles, le terme "public school" désigne une école privée de type traditionnel. Certaines de ces écoles (Eton et Harrow, par exemple) sont très prestigieuses et élitistes. Les "public schools" sont censées former l'élite de la nation. Aux États-Unis et parfois en Écosse, le terme désigne une école publique. -
15 put
put [pʊt]mettre ⇒ 1 (a), 1 (c)-(f), 1 (i) dire ⇒ 1 (g) soumettre ⇒ 1 (h) placer ⇒ 1 (i), 1 (l) investir ⇒ 1 (k), 1 (l) miser ⇒ 1 (m)∎ put the saucepan on the shelf mets la casserole sur l'étagère;∎ she put her hand on my shoulder elle a mis sa main sur mon épaule;∎ put the chairs nearer the table approche les chaises de la table;∎ he put his arm around my shoulders il passa son bras autour de mes épaules;∎ she put her arms around him elle l'a pris dans ses bras;∎ to put one's head round the door/through the window passer la tête par la porte/par la fenêtre;∎ did you put any salt in? as-tu mis du sel (dedans)?;∎ put some more water on to boil remettez de l'eau à chauffer;∎ he put another brick on the pile il a mis une autre brique sur la pile;∎ to put a coin/a letter/a gun into sb's hand glisser ou mettre une pièce/une lettre/un revolver dans la main de qn;∎ she put a match to the wood elle a allumé le bois;∎ to put an advert in the paper mettre une annonce dans le journal;∎ they want to put me in an old folks' home ils veulent me mettre dans une maison pour les vieux;∎ to put a child to bed mettre un enfant au lit, coucher un enfant;∎ to put a man on the moon envoyer un homme sur la lune;∎ he put the telescope to his eye il a porté la longue-vue à son œil;∎ to put honour before riches préférer l'honneur à l'argent;∎ to put a play on the stage monter une pièce;∎ to put a guard on the door faire surveiller la porte;∎ figurative I didn't know where to put myself! je ne savais plus où me mettre!;∎ put yourself in my position or place mettez-vous à ma place;∎ to put oneself into sb's hands s'en remettre à qn;∎ put it out of your mind or head sors-le-toi de la tête;∎ I had long put this thought out of my mind ça faisait longtemps que je m'étais sorti cette idée de la tête;∎ we put a lot of emphasis on creativity nous mettons beaucoup l'accent sur la créativité;∎ don't put too much trust in what he says ne te fie pas trop à ce qu'il dit;∎ familiar put it there! (shake hands) tope-là!, serrons-nous la pince!∎ he put his fist through the window il a passé son poing à travers le carreau;∎ he put a bullet through his head il s'est mis une balle dans la tête;∎ she put her pen through the whole paragraph elle a rayé tout le paragraphe d'un coup de stylo(c) (impose → limit, responsibility, tax) mettre;∎ to put a ban on sth interdire qch;∎ it puts an extra burden on our department c'est un fardeau de plus pour notre service;∎ the new tax will put 5p on a packet of cigarettes la nouvelle taxe augmentera de 5 pence le prix d'un paquet de cigarettes(d) (into specified state) mettre;∎ you're putting me in an awkward position vous me mettez dans une situation délicate;∎ I hope I've not put you to too much trouble j'espère que je ne vous ai pas trop dérangé;∎ music always puts him in a good mood la musique le met toujours de bonne humeur;∎ the new rules will be put into effect next month le nouveau règlement entrera en vigueur le mois prochain;∎ to put sb out of a job mettre qn au chômage;∎ to put a prisoner on bread and water mettre un prisonnier au pain sec et à l'eau;∎ the money will be put to good use l'argent sera bien employé;∎ to put sb to sleep endormir qn;∎ euphemism the dog had to be put to sleep il a fallu piquer le chien(e) (write down) mettre, écrire;∎ I forgot to put my address j'ai oublié de mettre mon adresse;∎ what date shall I put? quelle date est-ce que je mets?∎ to put an end or a stop to sth mettre fin ou un terme à qch(g) (say, express) dire, exprimer;∎ I wouldn't put it quite like that je ne dirais pas cela;∎ I don't know how to put it je ne sais comment dire;∎ to put one's thoughts into words exprimer sa pensée, s'exprimer;∎ let me put it this way laissez-moi l'exprimer ainsi;∎ it was, how shall I put it, rather long c'était, comment dirais-je, un peu long;∎ to put it another way,… en d'autres termes,…;∎ he put it better than that il l'a dit ou formulé mieux que ça;∎ you could have put that better tu aurais pu tourner cela un peu mieux;∎ she put it politely but firmly elle l'a dit poliment mais clairement;∎ as Churchill once put it comme l'a dit Churchill un jour;∎ to put it briefly or simply, they refused bref ou en un mot, ils ont refusé;∎ to put it bluntly pour parler franc;∎ putting it in terms you'll understand… plus simplement, pour que vous compreniez…∎ to put a proposal to the board présenter une proposition au conseil d'administration;∎ he put his case very well il a très bien présenté son cas;∎ I have a question to put to the Prime Minister j'ai une question à soumettre au Premier ministre;∎ Law I put it to you that… n'est-il pas vrai que…?;∎ I put it to the delegates that now is the time to act je tiens à dire aux délégués que c'est maintenant qu'il faut agir(i) (class, rank) placer, mettre;∎ I wouldn't put them in the same class as the Beatles je ne les mettrais ou placerais pas dans la même catégorie que les Beatles;∎ I put my family above my job je fais passer ma famille avant mon travail∎ to put sb to work mettre qn au travail;∎ they put her on the Jones case ils l'ont mise sur l'affaire Jones(k) (devote → effort) investir, consacrer;∎ to put a lot of time/energy into sth consacrer beaucoup de temps/d'énergie à qch, investir beaucoup de temps/d'énergie dans qch;∎ she puts more into their relationship than he does elle s'investit plus que lui dans leur relation;∎ to put a lot of work into sth/doing sth beaucoup travailler à qch/pour faire qch;∎ Sport he put everything he had into his first service il a tout mis dans son premier service(l) (invest → money) placer, investir;∎ she had put all her savings into property elle avait investi ou placé toutes ses économies dans l'immobilier∎ to put money on a horse miser ou parier sur un cheval;∎ he put all his winnings on the red il misa tous ses gains sur le rouge∎ to put the shot lancer le poids∎ to put a ship into port rentrer un bateau au port∎ Nautical to put to sea lever l'ancre, appareiller;∎ they had to put back into harbour ils ont dû rentrer au port;∎ we put into port at Bombay nous avons relâché ou fait relâche à Bombay3 noun∎ his third put son troisième lancer(b) Stock Exchange option f de vente, put m;∎ put and call stellage m, double option f►► Stock Exchange put band période f de validité d'une option de vente;Stock Exchange put bond emprunt m à fenêtre;Stock Exchange put option option f de vente;Stock Exchange put warrant warrant m à la vente∎ to put it about that… faire circuler le bruit que…;∎ it is being put about that he intends resigning le bruit court qu'il a l'intention de démissionner∎ to put a boat about virer de bord∎ to put it or oneself about (be promiscuous) coucher à droite à gaucheNautical virer de bord∎ to put sth across to sb faire comprendre qch à qn;∎ I don't know how to put the argument across to them je ne sais pas comment leur faire comprendre cet argument;∎ she knows how to put her ideas across elle sait bien faire passer ses idées;∎ she's good at putting herself across elle sait se mettre en valeur∎ to put one across on sb avoir qn, rouler qn;∎ don't try putting anything across on me! ne me prends pas pour un imbécile!(a) (book, piece of work) mettre de côté, poser(b) (disregard, ignore) écarter, laisser de côté;∎ let's put aside our differences of opinion for the moment laissons nos différends de côté pour le moment;∎ put aside all gloomy thoughts oublie toutes ces pensées maussades(c) (save, keep) mettre de côté;∎ we have a little money put aside nous avons un peu d'argent de côté(estimate) estimer;∎ they put the cost of repairs to the bridge at around $10,000 ils estiment le montant des réparations du pont à environ 10 000 dollars;∎ I wouldn't have put her (age) at more than twenty-five je ne lui aurais pas donné plus de vingt-cinq ans;∎ what would you put it at? quelle est votre estimation?∎ put your toys away! range tes jouets!;∎ put your money/wallet away (I'm paying) range ton argent/ton portefeuille∎ I have a few pounds put away j'ai un peu d'argent de côté, j'ai quelques économies;∎ to put something away for one's old age mettre quelque chose de côté pour sa retraite➲ put back(a) (replace, return) remettre;∎ put that record back where you found it! remets ce disque où tu l'as trouvé!(b) (postpone) remettre;∎ the meeting has been put back to Thursday la réunion a été repoussée ou remise à jeudi(c) (slow down, delay) retarder;∎ the strike has put our schedule back at least a month la grève nous a fait perdre au moins un mois sur notre planning(d) (turn back → clock) retarder;∎ we put the clocks back next weekend le week-end prochain, on passe à l'heure d'hiver;∎ figurative this decision has put the clock back cette décision nous a ramenés en arrière∎ Nautical to put back (to port) rentrer au port(save → money) mettre de côté; (→ supplies) mettre en réserve;∎ have you got anything put by? avez-vous un peu d'argent de côté?➲ put down(a) (on table, floor etc) poser;∎ put that knife down at once! pose ce couteau tout de suite!;∎ put me down! lâche-moi!;∎ put that down! laisse (ça)!;∎ to put the phone down raccrocher;∎ he put the phone down on me il m'a raccroché au nez;∎ it's one of those books you just can't put down c'est un de ces livres que tu ne peux pas poser avant de l'avoir fini;∎ I couldn't put it down (book) je l'ai lu d'un trait(b) (drop off → passenger) déposer, laisser∎ put down your name and address écrivez votre nom et votre adresse;∎ she put us down as Mr and Mrs Smith elle nous a inscrits sous le nom de M. et Mme Smith;∎ it's never been put down in writing ça n'a jamais été mis par écrit;∎ I can put it down as expenses je peux le faire passer dans mes notes de frais(d) (on agenda) inscrire à l'ordre du jour;∎ to put down a motion of no confidence déposer une motion de censure∎ the revolt was put down by armed police la révolte a été réprimée par les forces de police(f) (belittle) rabaisser, critiquer;∎ he's always putting students down il passe son temps à critiquer les étudiants;∎ you shouldn't put yourself down tu ne devrais pas te sous-estimer∎ to have a cat/dog put down faire piquer un chat/chien(h) (pay as deposit) verser;∎ I've already put £50 down on the sofa j'ai déjà versé 50 livres pour le canapé(i) (store → wine) mettre en cave(j) (put to bed → baby) coucher(k) (land → plane) poser(l) (close → umbrella) fermer(land → plane, pilot) atterrir, se poserclasser parmi;∎ I think they'd put me down as a mere amateur je crois qu'ils me classeraient parmi les simples amateursinscrire pour;∎ put me down for £20 inscrivez-moi pour 20 livres;∎ I'll put you down for Thursday at three o'clock je vous mets jeudi à trois heures;∎ they've already put their son down for public school ils ont déjà inscrit leur fils dans une école privéemettre sur le compte de;∎ you can't put all the country's problems down to inflation vous ne pouvez pas mettre tous les problèmes du pays sur le compte de l'inflation;∎ I put it down to her stubbornness je mets ça sur le compte de son entêtement;∎ we'll have to put it down to experience au moins on a appris quelque chose∎ she put her name forward for the post of treasurer elle a posé sa candidature au poste de trésorière;∎ to put one's best foot forward (walk faster) presser le pas; figurative se mettre en devoir de faire de son mieux(b) (turn forward → clock, hands of clock) avancer;∎ we put the clocks forward next weekend le week-end prochain, on passe à l'heure d'été(c) (bring forward) avancer;∎ the meeting has been put forward to early next week la réunion a été avancée au début de la semaine prochaine➲ put in(a) (place inside bag, container, cupboard etc) mettre dans;∎ he put the eggs in the fridge il a mis les œufs dans le réfrigérateur;∎ to put one's contact lenses in mettre ses lentilles de contact;∎ to put one's head in at the window passer la tête par la fenêtre;(b) (insert, include) insérer, inclure;∎ have you put in the episode about the rabbit? as-tu inclus l'épisode du lapin?(c) (interject) placer;∎ her name was Alicia, the woman put in elle s'appelait Alicia, ajouta la femme∎ we're having central heating put in nous faisons installer le chauffage central;∎ the voters put the Tories in les électeurs ont mis les conservateurs au pouvoir;∎ they've put in a new manager at the factory ils ont nommé un nouveau directeur à l'usine(e) (devote → time) passer;∎ I've put in a lot of work on that car j'ai beaucoup travaillé sur cette voiture;∎ I put in a few hours' revision before supper j'ai passé quelques heures à réviser avant le dîner;∎ to put in an hour's work faire une heure de travail;∎ to put in a full day at the office passer toute la journée au bureau;∎ you only get out what you put in on ne récolte que ce qu'on sème(f) (submit → request, demand) déposer, soumettre;∎ they put in a claim for a 10 percent pay rise ils ont déposé une demande d'augmentation de salaire de 10 pour cent;∎ to put in an application for a job déposer sa candidature pour ou se présenter pour un emploiNautical relâcher, faire relâche;∎ we put in at Wellington nous avons relâché ou fait relâche à Wellingtonprésenter;∎ we're putting him in for the 500 metres nous le présentons pour le 500 mètres;∎ to put pupils in for an examination présenter des élèves à un examen∎ to put in for sth (post) poser sa candidature pour qch; (leave, promotion) faire une demande de qch, demander qch;∎ she put in for a transfer to Florida elle a demandé à être mutée en Floride➲ put off(a) (drop off → passenger) déposer, laisser;∎ just put me off at the corner vous n'avez qu'à me laisser ou me déposer au coin(b) (postpone → meeting, appointment) remettre à plus tard, repousser; (→ decision, payment) remettre à plus tard, différer; (→ work) remettre à plus tard; (→ guests) décommander;∎ the meeting has been put off until tomorrow la réunion a été renvoyée ou remise à demain;∎ I kept putting off telling him the truth je continuais à repousser le moment de lui dire la vérité;∎ I can't put him off again je ne peux pas encore annuler un rendez-vous avec lui∎ once he's made up his mind nothing in the world can put him off une fois qu'il a pris une décision, rien au monde ne peut le faire changer d'avis(d) (distract) déranger, empêcher de se concentrer;∎ he deliberately tries to put his opponent off il fait tout pour empêcher son adversaire de se concentrer;∎ the noise put her off her service le bruit l'a gênée ou dérangée pendant son service∎ it's the smell that puts me off c'est l'odeur qui me rebute;∎ don't be put off by his odd sense of humour ne te laisse pas rebuter par son humour un peu particulier;∎ it put me off skiing for good ça m'a définitivement dégoûté du ski;∎ it put me off my dinner ça m'a coupé l'appétit(f) (switch off → television, radio etc) éteindreNautical déborder du quai, pousser au large;∎ to put off from the shore quitter la côte, prendre le large(a) (clothes, make-up, ointment) mettre;∎ put your hat on mets ton chapeau;∎ to put on one's make-up se maquiller∎ why can't they put something decent on for a change? (on TV, radio) ils ne pourraient pas passer quelque chose d'intéressant pour une fois?(c) (lay on, provide → train) mettre en service;∎ they put on excellent meals on Sundays ils servent d'excellents repas le dimanche;∎ they have put on twenty extra trains ils ont ajouté vingt trains(d) (gain → speed, weight) prendre;∎ I've put on a few pounds j'ai pris quelques kilos(e) (turn on, cause to function → light, radio, gas) allumer; (→ record, tape) mettre; (→ handbrake) mettre, serrer;∎ put the heater on mets ou allume le chauffage;∎ he put on some Vivaldi/the news il a mis du Vivaldi/les informations;∎ I've put the kettle on for tea j'ai mis de l'eau à chauffer pour le thé;∎ to put on the brakes freiner(f) (start cooking) mettre (à cuire);∎ I forgot to put the peas on j'ai oublié de mettre les petits pois à cuire∎ I put £10 on the favourite j'ai parié 10 livres sur le favori∎ to put on airs prendre des airs;∎ he put on a silly voice il a pris une voix ridicule;∎ to put on an act jouer la comédie;∎ familiar don't worry, he's just putting it on ne t'inquiète pas, il fait du cinéma ou du chiqué∎ you're putting me on! là, tu me fais marcher!(j) (apply → pressure) exercer∎ the tax increase will put another 10p on a gallon of petrol l'augmentation de la taxe va faire monter le prix du gallon d'essence de 10 pence∎ new restrictions have been put on bringing animals into the country de nouvelles restrictions ont été imposées à l'importation d'animaux dans le pays∎ it's hard to put a price on it c'est difficile d'en évaluer ou estimer le prix(n) (advance → clock) avancer∎ could you put him on, please? pouvez-vous me le passer, s'il vous plaît?(help find) indiquer à;∎ I'll put you onto a good solicitor je vous donnerai le nom d'un ou je vous indiquerai un bon avocat;∎ she's put me onto quite a few bargains elle m'a indiqué plusieurs bonnes affaires;∎ to put the police/taxman onto sb dénoncer qn à la police/au fisc;∎ what put you onto the butler, detective inspector? qu'est-ce qui vous a amené à soupçonner le maître d'hôtel, commissaire?➲ put out(a) (place outside) mettre dehors, sortir;∎ have you put the dustbin out? as-tu sorti la poubelle?;∎ I'll put the washing out (to dry) je vais mettre le linge (dehors) à sécher;∎ to put a cow out to grass mettre une vache en pâture∎ to put sb's eye out éborgner qn;∎ you almost put my eye out! tu as failli m'éborgner!(c) (issue → apology, announcement) publier; (→ story, rumour) faire circuler; (→ new record, edition, model etc) sortir; (→ appeal, request) faire; (broadcast) émettre;∎ police have put out a description of the wanted man la police a publié une description de l'homme qu'elle recherche;∎ to put out an SOS lancer un SOS∎ don't forget to put the light out when you leave n'oubliez pas d'éteindre (la lumière) en partant(e) (lay out, arrange) sortir;∎ the valet had put out a suit for me le valet de chambre m'avait sorti un costume∎ she walked up to me and put out her hand elle s'approcha de moi et me tendit la main;∎ she put out a foot to trip him up elle a mis un pied en avant pour le faire trébucher∎ to put one's back/shoulder out se démettre le dos/l'épaule;∎ I've put my back out je me suis déplacé une vertèbre(h) (annoy, upset)∎ to be put out about sth être fâché à cause de qch;∎ he seems quite put out about it on dirait que ça l'a vraiment contrarié(i) (inconvenience) déranger;∎ I hope I haven't put you out j'espère que je ne vous ai pas dérangé;∎ she's always ready to put herself out for other people elle est toujours prête à rendre service(j) (sprout → shoots, leaves) produire(k) (make unconscious → with drug, injection) endormir(l) (subcontract) sous-traiter;∎ we put most of our work out nous confions la plus grande partie de notre travail à des sous-traitants∎ to put out to sea faire appareiller∎ everyone knows she puts out tout le monde sait qu'elle est prête à coucher;∎ did she put out? est-ce qu'elle a bien voulu coucher?;∎ she'd put out for anybody elle coucherait avec le premier venu➲ put over = put across(spread → gossip, story) faire courir∎ hold on, I'll try to put you through ne quittez pas, je vais essayer de vous le/la passer;∎ put the call through to my office passez-moi la communication dans mon bureau;∎ I'll put you through to Mrs Powell je vous passe Mme Powell(b) (carry through, conclude) conclure;∎ we finally put through the necessary reforms nous avons fini par faire passer les réformes nécessaires(c) (subject to) soumettre à;∎ he was put through a whole battery of tests on l'a soumis à toute une série d'examens;∎ I'm sorry to put you through this je suis désolé de vous imposer ça;∎ have you any idea what you're putting him through? as-tu la moindre idée de ce que tu lui fais subir?;∎ familiar to put sb through it en faire voir de toutes les couleurs à qn; (at interview) faire passer un mauvais quart d'heure à qn;∎ he really put me through it il m'en a vraiment fait voir (de toutes les couleurs)∎ he put himself through college il a payé ses études∎ he's more trouble than the rest of them put together il nous crée plus de problèmes à lui seul que tous les autres réunis(b) (kit, furniture, engine) monter, assembler; (meal) préparer, confectionner; (menu) élaborer; (dossier) réunir; (proposal, report) préparer; (story, facts) reconstituer; (show, campaign) organiser, monter;∎ to put sth (back) together again remonter qch;∎ we're trying to put together enough evidence to convict him nous essayons de réunir assez de preuves pour le faire condamner;∎ to put together a convincing picture of what happened reconstituer une idée convaincante de ce qui s'est passé;∎ the programme is nicely put together ce programme est bien fait;∎ I'll just put a few things together (in my bag) je vais faire rapidement ma valise(with drug, injection) endormir➲ put up(a) (raise → hand) lever; (→ flag) hisser; (→ hood) relever; (→ umbrella) ouvrir; (→ one's hair, coat collar) relever;∎ could all those going put up their hands? que tous ceux qui y vont lèvent la main;∎ put your hands up! haut les mains!;∎ I'm going to put my feet up for a few minutes je vais me reposer un peu(b) (erect → tent) dresser, monter; (→ house, factory) construire; (→ monument, statue) ériger; (→ scaffolding) installer, monter; (→ ladder) dresser;∎ they put up a statue to her ils érigèrent une statue en son honneur∎ they've already put up the Christmas decorations ils ont déjà installé les décorations de Noël;∎ the shopkeeper put up the shutters le commerçant a baissé le rideau de fer(d) (send up → rocket, satellite) lancer∎ the results will be put up tomorrow les résultats seront affichés demain(f) (show → resistance) offrir, opposer;∎ to put up a good show bien se défendre;∎ to put up a struggle se défendre, se débattre(g) (present → argument, proposal) présenter;∎ he puts up a good case for abstention il a des arguments convaincants en faveur de l'abstention∎ to put sth up for sale/auction mettre qch en vente/aux enchères∎ we are not putting up any candidates nous ne présentons aucun candidat∎ who's putting the money up for the new business? qui finance la nouvelle entreprise?;∎ we put up our own money nous sommes auto-financés(k) (increase) faire monter, augmenter;∎ this will put up the price of meat ça va faire augmenter ou monter le prix de la viande(l) (give hospitality to) loger, héberger;∎ to put sb up for the night coucher qn(m) (urge, incite)∎ to put sb up to (doing) sth pousser qn à (faire) qch∎ to put up at a hotel descendre dans un hôtel;∎ where are you putting up? où est-ce que tu loges?; (in hotel) où es-tu descendu?;∎ I'm putting up at Gary's for the moment je loge chez Gary pour le moment(b) (stand → in election) se présenter, se porter candidat;∎ she put up as a Labour candidate elle s'est présentée comme candidate du parti travailliste∎ put up or shut up! assez parlé, agissez!∎ you shouldn't let yourself be put upon like that! tu ne devrais pas te laisser marcher sur les pieds comme ça!supporter, tolérer;∎ I refuse to put up with this noise any longer! je ne supporterai pas ce bruit une minute de plus!;∎ we'll have to put up with it il faut l'accepter ou nous y résigner -
16 state
state [steɪt]état ⇒ 1 (a) État ⇒ 1 (b), 1 (c) d'État, de l'État ⇒ 2 (a), 2 (b) officiel ⇒ 2 (c) déclarer ⇒ 3 formuler ⇒ 31 noun(a) (condition) état m;∎ the country is in a state of war/shock le pays est en état de guerre/choc;∎ a state of confusion prevailed la confusion régnait;∎ he was in a state of confusion il ne savait plus où il en était;∎ he was in a state of panic il a été pris de panique;∎ she was in a state of terror elle était terrifiée;∎ the married state le mariage;∎ the single state le célibat;∎ chlorine in its gaseous/liquid state le chlore à l'état gazeux/liquide;∎ to be in a good/bad state (road, carpet, car) être en bon/mauvais état; (person, economy, friendship) aller bien/mal;∎ the house was in a good/poor state of repair la maison était en bon/mauvais état;∎ to be in a terrible state (person → emotionally) être dans tous ses états; (→ physically) être dans un état lamentable; (room, papers) être sens dessus dessous;∎ she was in no (fit) state to make a decision elle était hors d'état de ou elle n'était pas en état de prendre une décision;∎ the car's not in a state to be driven la voiture n'est pas en état de rouler;∎ what's the current state of play? où en sont-ils?;∎ what's the current state of play on the project? où en est le projet?;∎ familiar to get into a state se mettre dans tous ses états;∎ he gets into an awful state if I don't phone si je ne lui téléphone pas, il se met dans tous ses états;∎ there's no need to get into such a state about it ce n'est pas la peine de te mettre dans un état pareil∎ a state within a state un État dans l'État;∎ the member states les États membres;∎ the head of state le chef de l'État;∎ heads of state chefs mpl d'État;∎ the separation of (the) Church and (the) State la séparation de l'Église et de l'État(c) (in US, Australia, India etc → political division) État m;∎ familiar the States les États-Unis□, les US;∎ the State of Ohio l'État de l'Ohio∎ he was in his robes of state il était en costume d'apparat(a) (government → secret) d'État; (→ subsidy, intervention, pension) de l'État; Economics (→ sector) public; (→ airline, funeral) national∎ the state capital la capitale de l'État;∎ a state university une université d'État ou publique;∎ the Michigan State team l'équipe de l'État du Michigan;∎ a state park un parc régional;∎ American to turn state's evidence or state's witness = témoigner contre ses complices en échange d'une remise de peine∎ state occasion cérémonie f officielle;∎ the State Opening of Parliament = l'ouverture officielle du Parlement britannique en présence du souverain(utter, say) déclarer; (express, formulate → intentions) déclarer; (→ demands) formuler; (→ proposition, problem, conclusions, views) énoncer, formuler; (→ conditions) poser;∎ the president stated emphatically that the rumours were untrue le président a démenti catégoriquement les rumeurs;∎ I have already stated my position on that issue j'ai déjà fait connaître ma position à ce sujet;∎ I have stated my opinion j'ai donné mon opinion;∎ we state the current figures on page five les chiffres actuels sont donnés en page cinq;∎ the regulations clearly state that daily checks must be made le règlement dit ou indique clairement que des vérifications quotidiennes doivent être effectuées;∎ please state salary expectations veuillez indiquer le salaire souhaité;∎ state your name and address donnez vos nom, prénoms et adresse;∎ the man refused to state his business l'homme a refusé d'expliquer ce qu'il voulait;∎ as stated above comme indiqué plus haut;∎ state the figure as a percentage exprimez ou indiquez le chiffre en pourcentage;∎ to state one's case présenter ses arguments;∎ Law to state the case for the defence/the prosecution présenter le dossier de la défense/de l'accusationAmerican (department) le Département d'Étaten grand apparat, en grande pompe;∎ to travel in state voyager en grand apparat;∎ to dine in state dîner en grande pompe;∎ to lie in state être exposé solennellement;∎ to live in state mener grand train►► state of affairs circonstances fpl actuelles;∎ nothing can be done in the present state of affairs vu les circonstances actuelles, on ne peut rien faire;∎ this is an appalling state of affairs c'est une situation épouvantable;∎ ironic this is a fine state of affairs! c'est du propre!;state apartments appartements mpl de parade;state of the art (of procedures, systems) ce qui se fait de mieux;∎ the state of the art in linguistics l'état actuel des connaissances en linguistique;state attorney procureur m;American state bank banque f de dépôt (agréée par un État);state buildings bâtiments mpl publics;state capitalism capitalisme m d'État;state church église f d'État;state control contrôle m étatique; (doctrine) étatisme m;∎ to be put or placed under state control être nationalisé;∎ state control of the means of communication nationalisation f des moyens de communication;American State Department ministère m des Affaires étrangères;state of emergency état m d'urgence;∎ a state of emergency has been declared l'état d'urgence a été déclaré;British State Enrolled Nurse aide-soignant m diplômé, aide-soignante f diplômée;History States General États généraux mpl;American state line frontière f entre États;American state lottery loterie f d'État;state of mind état m d'esprit;∎ in your present state of mind dans l'état d'esprit qui est le vôtre;∎ success is just a state of mind la réussite n'est qu'un état d'esprit;∎ is he in a better state of mind? est-ce qu'il est dans de meilleures dispositions?;state pension pension f de l'État;state police police f de l'État;American state prison prison f d'État (pour les longues peines);British State Registered Nurse infirmier m diplômé, infirmière f diplômée (remplacé en 1992 par "Registered Nurse");American states' rights = principe selon lequel, si la constitution des États-Unis n'octroie ni ne refuse un pouvoir à un État particulier, ce pouvoir appartient de fait à l'État et non au gouvernement fédéral;British state school école f publique;British state sector secteur m public;state socialism socialisme m d'État;State Supreme Court = instance judiciaire suprême dans chaque État américain;the state system (education) le public, l'enseignement m public;American state trooper ≃ gendarme m;State of the Union address discours m sur l'état de l'Union;Politics state visit visite f officielle;∎ he's on a state visit to Japan il est en visite officielle ou voyage officiel au Japonⓘ STATE OF THE UNION ADDRESS Ce discours radiotélévisé, dans lequel le président des États-Unis dresse le bilan de son programme et en définit les orientations, est prononcé devant le Congrès. L'allocution présidentielle a lieu tous les ans en janvier. -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 right
1) право ( суб'єктивне); праводомагання; справедлива вимога; привілей; права сторона2) правильний; належний; правомірний, справедливий; правий ( у політичному сенсі); реакційний3) відновлювати ( справедливість); виправляти(ся)4) направо•right a wrong done to the person — виправляти шкоду, заподіяну особі
right not to answer any questions that might produce evidence against an accused — право не давати відповідей (не відповідати) на будь-які запитання, що можуть бути використані як свідчення проти обвинуваченого
right not to fulfill one's own obligations — право не виконувати свої зобов'язання ( у зв'язку з невиконанням своїх зобов'язань іншою стороною)
right of a state to request the recall of a foreign envoy as persona non grata — право держави вимагати відкликання іноземного представника як персони нон грата
right of citizens to use their native language in court — право громадян виступати в суді рідною мовою
right of every state to dispose of its wealth and its national resources — право кожної держави розпоряджатися своїми багатствами і природними ресурсами
right of everyone to the opportunity to gain his living by work — право кожної людини на отримання можливості заробляти собі на прожиття власною працею
right of legislative initiative — право законодавчої ініціативи, право законодавства
right of nations to free and independent development — право народів на вільний і незалежний розвиток
right of nations to self-determination up to and including separation as a state — право націй на самовизначення аж до державного відокремлення
right of nations to sovereignty over their natural resources — право націй на суверенітет над своїми природними ресурсами
right of parents to choose their children's education — право батьків на вибір виду освіти для своїх неповнолітніх дітей
right of reception and mission of diplomatic envoys — право приймати і призначати дипломатичних представників
right of representation and performance — право на публічне виконання (п'єси, музичного твору)
right of the accused to have adequate time, facilities and assistance for his defence — = right of the accused to have adequate time, facilities and assistance for his defense право обвинуваченого мати достатньо часу, можливостей і допомоги для свого захисту
right of the accused to have adequate time, facilities and assistance for his defense — = right of the accused to have adequate time, facilities and assistance for his defence
right of the child to live before birth from the moment of conception — право дитини на життя до її народження з моменту зачаття
right of unhindered communication with the authorities of the appointing state — право безперешкодних зносин із властями своєї держави
right to a counsel from the time that an accused is taken into custody — право на адвоката з часу арешту (зняття під варту) обвинуваченого
right to arrange meetings, processions and picketing — право на мітинги, демонстрації і пікетування
right to be confronted with witness — право очної ставки із свідком захисту, право конфронтації ( право обвинуваченого на очну ставку із свідком захисту)
right to be represented by counsel — право бути представленим адвокатом, право на представництво через адвоката
right to choose among a variety of products in a marketplace free from control by one or a few sellers — право вибирати продукцію на ринку, вільному від контролю одного чи кількох продавців
right to choose between speech and silence — право самому визначати, чи говорити, чи мовчати
right to compensation for the loss of earnings resulting from an injury at work — право на відшкодування за втрату заробітку ( або працездатності) внаслідок каліцтва на роботі, право отримати компенсацію за втрату джерела прибутку внаслідок виробничої травми
right to conduct confidential communications — право здійснювати конфіденційне спілкування, право конфіденційного спілкування ( адвоката з клієнтом тощо)
right to diplomatic relations with other countries — право на дипломатичні відносини з іншими країнами
right to do with one's body as one pleases — право робити з своїм тілом все, що завгодно
right to enjoy the benefits of scientific progress — право на користування досягненнями наукового прогресу
right to freedom from torture and other inhuman forms of treatment — право на свободу від тортур і інших форм негуманного поводження
right to gather and publish information or opinions without governmental control or fear of punishment — право збирати і публікувати інформацію або думки без втручання держави і страху бути покараним
right to lease or sell the airspace above the property — право здавати в оренду або продавати повітряний простір над своєю власністю
right to leave any country, including one's own, and to return to one's country — право залишати будь-яку країну, включаючи свою власну, і повертатися до своєї країни
right to material security in (case of) disability — право на матеріальне забезпечення у випадку втрати працездатності
right to material security in (case of) sickness — право на матеріальне забезпечення у випадку захворювання
right to possession, enjoyment and disposal — право на володіння, користування і розпорядження
right to safety from product-related hazards — право на безпеку від шкоди, яку може бути заподіяно товаром
right to terminate pregnancy through an abortion — право припиняти вагітність шляхом здійснення аборту
right to the protection of moral and material interests — право на захист моральних і матеріальних інтересів
right to use one's own language — право на свою власну мову; право спілкуватися своєю власною мовою
right to visit one's children regularly — право відвідувати регулярно дітей ( про одного з розлученого подружжя)
right of a person to control the distribution of information about himself — = right of a person to control the distribution of information about herself право особи контролювати поширення інформації про себе
right of a person to control the distribution of information about herself — = right of a person to control the distribution of information about himself
right of states to self-defence — = right of states to self-defense право держав на самооборону
right of states to self-defense — = right of states to self-defence
right of the accused to counsel — = right of the accused to legal advice право обвинуваченого на адвоката (захисника) ( або на захист)
right of the accused to legal advice — = right of the accused to counsel
right to collective self-defence — = right to collective self-defense право на колективну самооборону
right to collective self-defense — = right to collective self-defence
right to collective self-defence — = right to collective self-defense право на колективну самооборону
right to collective self-defense — = right to collective self-defence
right to consult with one's attorney — = right to consult with one's lawyer право отримувати юридичну допомогу від (свого) адвоката, право на консультацію з адвокатом
right to consult with one's lawyer — = right to consult with one's attorney
right to control the work of the administration — = right to control the work of the managerial staff право контролю (діяльності) адміністрації ( підприємства)
right to control the work of the managerial staff — = right to control the work of the administration
right to individual self-defence — = right to individual self-defense право на індивідуальну самооборону
right to individual self-defense — = right to individual self-defence
right to obtain documents essential for an adequate defence — = right to obtain documents essential for an adequate defense право отримувати документи, необхідні для належного захисту
right to obtain documents essential for an adequate defense — = right to obtain documents essential for an adequate defence
right to regulate news agencies — = right to regulate news organizations право регулювати діяльність інформаційних агентств
- right a wrong doneright to regulate news organizations — = right to regulate news agencies
- right at law
- Right-Centrist
- right extremism
- right extremist
- right-hand man
- right-holder
- right in action
- right in gross
- right in personam
- right in rem
- right not to belong to a union
- right of a trial by jury
- right of abode
- right of access
- right of access to courts
- right of access to court
- right of action
- right of angary
- right of appeal
- right of approach
- right of appropriation
- right of assembly
- right of asylum
- right of audience
- right of authorship
- right of birth
- right of blood
- right of chapel
- right of choice
- right of common
- right of concurrent user
- right of conscience
- right of contribution
- right of correction
- right of court
- right of denunciation
- right of detention
- right of dissent
- right of divorce
- right of eminent domain
- right of enjoyment
- right of entry
- right of equal protection
- right of establishment
- right of existence
- right of expatriation
- right of expectancy
- right of feud
- right of first refusal
- right of fishery
- right of free access
- right of hot pursuit
- right of individual petition
- right of innocent passage
- right of intercourse
- right of intervention
- right of joint use
- right of jurisdiction
- right of legal entity
- right of legation
- right of light
- right of membership
- right of military service
- right of mortgage
- right of navigation
- right of operative management
- right of ownership
- right of passage
- right of patent
- right of personal security
- right of petition
- right of place
- right of political asylum
- right of possession
- right of pre-emption
- right of primogeniture
- right of prior use
- right of priority
- right of privacy
- right of private property
- right of property
- right of protest
- right of publicity
- right of pursuit
- right of re-election
- right of recourse
- right of recovery
- right of redemption
- right of regress
- right of relief
- right of remuneration
- right of reply
- right of representation
- right of reprisal
- right of reproduction
- right of rescission
- right of retaliation
- right of retention
- right of sanctuary
- right of search
- right of secrecy
- right of self-determination
- right of self-preservation
- right of settlement
- right of silence
- right of suit
- right of taking game
- right of the individual
- right of the owner
- right of the people
- right of the state
- right of transit
- right of translation
- right of visit
- right of visit and search
- right of water
- right of way
- right of withdrawal
- right on name
- right oneself
- right the oppressed
- right to a building
- right to a counsel
- right to a dual citizenship
- right to a fair trial
- right to a flag
- right to a hearing
- right to a nationality
- right to a piece of land
- right to a reasonable bail
- right to a speedy trial
- right to a trial by jury
- right to act independently
- right to administer property
- right to adopt children
- right to aid of counsel
- right to air
- right to an abortion
- right to an effective remedy
- right to annul laws
- right to appeal
- right to appoint judges
- right to assemble peaceably
- right to assistance of counsel
- right to attend
- right to bail
- right to bargain collectively
- right to be confronted
- right to be heard
- right to be presumed innocent
- right to be represented
- right to bear arms
- right to bear fire-arms
- right to become president
- right to begin
- right to belong to a union
- right to burn national flag
- right to carry a firearm
- right to carry arms
- right to carry fire-arms
- right to challenge a candidate
- right to challenge a juror
- right to change allegiance
- right to choose
- right to choose one's religion
- right to coin money
- right to collective bargaining
- right to compensation
- right to consult an attorney
- right to counsel
- right to criticism
- right to cultural autonomy
- right to damages
- right to declare war
- right to designate one's hairs
- right to die
- right to divorce
- right to earn a living
- right to education
- right to elect and be elected
- right to emigrate
- right to end pregnancy
- right to enjoy one's benefits
- right to enter a country
- right to exact payment
- right to expel a trespasser
- right to express ones' views
- right to expropriate
- right to fish
- right to fly a maritime flag
- right to found a family
- right to frame a constitution
- right to free education
- right to free medical services
- right to freedom
- right to freedom from torture
- right to freedom of expression
- right to freedom of residence
- right to freedom of speech
- right to health
- right to hold a public office
- right to hold property
- right to housing
- right to human dignity
- right to immediate release
- right to impose taxes
- right to impose taxes
- right to independence
- right to inherit
- right to initiate legislation
- right to inspection
- right to interpret laws
- right to intervene
- right to introduce legislation
- right to join an association
- right to jury trial
- right to keep and bear arms
- right to keep arms
- right to possess firearms
- right to kill
- right to land
- right to lease
- right to legal equality
- right to legal representation
- right to legislate
- right to levy taxes
- right to liberty
- right to life
- right to make a decision
- right to make a will
- right to make treaties
- right to manage
- right to maternity leave
- right to medical care
- right to national autonomy
- right to neutrality
- right to nullify laws
- right to one's own culture
- right to oppose
- right to organize unions
- right to ownership of property
- right to personal security
- right to picket
- right to possess firearms
- right to practice law
- right to present witnesses
- right to privacy
- right to private property
- right to property
- right to protection
- right to public trial
- right to publish expression
- right to punish a child
- right to real estate
- right to recall
- right to recover
- right to redeem
- right to redress
- right to regulate trade
- right to remain silent
- right to remarry
- right to rest
- right to rest and leisure
- right to retain counsel
- right to return to work
- right to safety
- right to secede
- right to secede from the USSR
- right to secession
- right to security
- right to security of person
- right to seek elective office
- right to seek pardon
- right to seek refund
- right to self-determination
- right to self-expression
- right to self-government
- right to sell
- right to silence
- right to social insurance
- right to social security
- right to speak
- right to stop a prosecution
- right to strike
- right to sublet
- right to subpoena witness
- right to sue
- right to take water
- right to tariff reduction
- right to tax exemption
- right to terminate a contract
- right to terminate pregnancy
- right to the name
- right to the office
- right to the patent
- right to the voice
- right to think freely
- right to transfer property
- right to travel
- right to treasure trove
- right to trial by jury
- right to use
- right to use firearms
- right to use force
- right to use water
- right to veto
- right to will property
- right to work
- right of defence
- right of defense
- right to collect revenues
- right to collect taxes
- right to exist
- right to existence
- right to issue decrees
- right to issue edicts
- right to labor
- right to labour
- right to self-defence
- right to self-defense
- right to set penalties
- right to set punishment -
19 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
20 note
note [nəʊt]note ⇒ 1 (a), 1 (c), 1 (d), 1 (f), 1 (g), 1 (h) mot ⇒ 1 (b) billet (de banque) ⇒ 1 (e), 1 (i) ton ⇒ 1 (f) remarquer ⇒ 2 (a), 2 (c) noter ⇒ 2 (a), 2 (b) observer ⇒ 2 (c)1 noun(a) (record, reminder) note f;∎ to take or to make notes prendre des notes;∎ she spoke from/without notes elle a parlé en s'aidant/sans s'aider de notes;∎ make a note of everything you spend notez toutes vos dépenses;∎ figurative I must make a note to myself to ask her about it il faut que je pense à le lui demander;∎ he made a mental note to look for it later il se promit de le chercher plus tard;∎ they have no note of any such meeting ils n'ont aucune trace de cette réunion;∎ figurative to compare notes échanger ses impressions;∎ University lecture notes notes fpl (de cours)(b) (short letter) mot m;∎ she left a note to say she'd call back later elle a laissé un mot pour dire qu'elle repasserait plus tard(c) (formal communication) note f;∎ diplomatic note note f diplomatique;∎ a doctor's or sick note un certificat ou une attestation du médecin (traitant); School un certificat (médical)(d) (annotation, commentary) note f, annotation f;∎ notes in the margin notes fpl dans la ou en marge;∎ editor's note note f de la rédaction;∎ see note 6 voir note 6;∎ programme notes notes fpl sur le programme∎ ten pound note billet m de dix livres∎ the piercing note of the siren le son strident de la sirène;∎ there was a note of contempt in her voice il y avait du mépris dans sa voix;∎ the meeting began on a promising note la réunion débuta sur une note optimiste;∎ on a more serious/a happier note pour parler de choses plus sérieuses/plus gaies;∎ the flowers add a note of colour les fleurs apportent une touche de couleur;∎ her speech struck a warning note son discours était un signal d'alarme;∎ to strike the right/a false note (speech) sonner juste/faux; (behaviour) être/ne pas être dans le ton;∎ literary to sound the note of war parler de guerre∎ to hit a high note sortir un aigu;∎ the black notes les touches fpl noires(h) (notice, attention)∎ to take note of sth prendre (bonne) note de qch∎ (promissory) note, note of hand billet m à ordre(a) (observe, notice) remarquer, noter;∎ he noted that the window was open il remarqua que la fenêtre était ouverte;∎ we have noted several omissions nous avons relevé plusieurs oublis;∎ note that she didn't actually refuse notez (bien) qu'elle n'a pas vraiment refusé;∎ please note that payment is now due veuillez effectuer le règlement dans les plus brefs délais;∎ it should be noted that… il est à noter que…(b) (write down) noter, écrire;∎ I noted her address j'ai noté son adresse;∎ all sales are noted in this book toutes les ventes sont enregistrées ou consignées dans ce carnet∎ as I noted earlier comme je l'ai fait remarquer précédemment∎ a musician of note un musicien éminent ou renommé;∎ a musician of some note un musicien d'une certaine renommée;∎ everyone of note was there tous les gens importants ou qui comptent étaient là;∎ nothing of note has happened il ne s'est rien passé d'important, aucun événement majeur ne s'est produit;∎ we have achieved little of note nous n'avons pas fait grand-chose d'important►► Finance note issue émission f fiduciaire;note issue facility autorisation f d'émettre les billets de banque(write down) noter, écrire;∎ I'd better note down your e-mail address je vais prendre votre adresse électronique
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